"Panta Rhei" (ancient Greek for "everything flows") is based on a maxim by the Greek philosopher Heraclitus describing constant change in which everything flows, everything merges. The new AIGNER Spring/Summer 2023 collection is the creative expression of a process in which new combines with old, traditional craftsmanship meets modern manufacturing techniques and different styles coexist harmoniously. Boundaries are overcome, everything is allowed to happen.
With its strong DNA, AIGNER creates classics that are timeless - reinterpreted with small details, they strike a chord with the times. They are true craftsmanship and meet the need for durability and a more conscious consumption. Nature as the origin of everything is therefore the central source of inspiration for the collection. Organic shapes, artistic weaving techniques, macramé and delicate natural shades like "Almond Beige" and "Cotton White" reflect that. At the same time, strong colours like "Flux Red" or "Fresh Green", strong shapes and extroverted details like Big Chains are given space to unfold. This is how AIGNER manages to take the right path into the future.
The new campaign shines in bright white for the spring/summer season with a focus on Georgia May Jagger and the AIGNER creations. Georgia is the embodiment of the cool London girl - representing a look that celebrates uniqueness, exudes a self-evident nonchalance and playfully experiments with different styles which were captured lively, modern and varied in images and film. The new Spring/Summer 2023 collection also unites different design trends and celebrating a harmonious togetherness in which there are no limits to the imagination.
A stylish look paired with a cool Streetstyle vibe – the new MAGGIE series combines both with its new developed quilting, matte gold elements and soft smooth leather. Casual or elegant? The MAGGIE with its chic look fits perfectly for both. Available in four sizes the MAGGIE series comes in a variety of practical crossbody and classic hand bags.
After the introduction during the FW22 season the ALONA series is a successful addition to the new SS23 collection. With an extravagant curved shape and strong character ALONA will suit modern and elegant fashionistas. For the spring/summer season the design got an update with an embossed logo pattern designed after the „Dadino“ signature print. Available in three sizes and fresh colours ALONA is ready for the new season.
The LEONIE series offers three exciting design and colour combinations with grained leather or grained logo all-over exteriors and colour-blocked inner lining. The locket keeps the bag closed and safe, while adding a fashionable detail to the whole look. As a stylish allrounder the bucket bag easily enhances everyday outfits. For the Middle East region the LEONIE series shines also in an exclusive “Forest Green” colour as well as a “Dadino” all over print.
The AIGNER classic series IVY gets two new models - a medium-sized pouch bag and a pochette in pagoda shape with chain strap. In addition, this season‘s IVY comes in a special with intricate braiding in "Black" and "Demi Brown".
Cosmopolitan, modern, trendy - the new ISA series is a perfect all-rounder. Its wide multi-pocket shoulder strap gives the simple, reduced shape of the series a sporty, casual touch. With the help of the decorative chain, the bag can also be worn as a chic shoulder bag.