Fashion Weeks

ALABAMA MUSE FW 2024-25

"She's So Lovely!"
Photo: Courtesy of Alabama Muse


Re-belles de Jour with a neo bourgeois charm that can be traced in the 70s auteur films as well as in high places inside European capitals. And here they are, the Romy Schneider and Catherine Deneuve’s younger sisters, who have inspired the Alabama Muse fall-winter 2025 collection: new muses with a boho soul, a bit charmeuse, yet very sophisticated. The vibrant wardrobe, created by Alice Gentilucci, is no gender with animal friendly fur and is rich with a sparkling, charming and foxy sensuality that summarizes the designer’s idea of style.

Starting from the french touch of the suits with mini wrap skirt and soft marmot fur in powder pink color with seal edging and macro pearls used like buttons to be worn with little bon ton coats or with an ankle-length trench featuring a sartorial cut. The seal mantle with its recognizable crests comes back in grey color and is now matched in a patchwork style to baby lamb and to mongolia in the two coats, the long and the short one, and in the vest, where the textured contrast enhances the lightness of the silhouette.

There’s room for the fawn mink in granny style used in the long coat with big lapels and a masculine cut that amplifi es its character and there’s the coming back of the round neck micro jacket, also in the crop version, for the Jane Birkin of the third millennium wearing it together with a mini skirt and a hat.

A touch “bourgeois” distinguishes the pony pattern designed with cerulean patches over the rouge noir fur over the 70s coats with ecoleather buttons and big lapels that hide the rice stitch knits embellished with pom pom, diamond shapes, stripes and ribbed edges and the hooded zipped cardigan created with 95% recycled cashmere.

Old-fashioned elegance for the scenic black and white jacquard over the long hair kidassia fur chosen for the long coat as well as for the rock jacket, the vest but also for the mini skirt in order to uncover the body in a sensual way, just as with the tank top in jersey doubled with the detachable belt in marmot fur. And even pearl and sequins embroideries cast glows, and not just in the evening.

Alabama Muse debuts at Milano Fashion Week 2024 with a fashion performance, the appointment is set during tea time inside the rooms of the iconic patisserie Cucchi, Corso Genova 1.