Set inside Paris’ Jardin des Plantes, the season’s emblematic signatures are framed: relaxed, reconstructed tailoring, contemporary craft, and the house’s skate-inspired MA-1 sneaker silhouette.
The custom-designed SS23 runway, backdropped by a monolithic MA logo sculpture, the visuals mirror the show's scenography. Photographed by Jonas Lindstroem under the art direction of Jonny Lu Studio, statement looks are cinematically captured. A tailored double-breasted blazer is deconstructed and reworked, tucked into pleated wide-leg trousers reminiscent of skate pants, vintage varsity jackets are hand-patchworked to create an ultimate reconfiguration, and tracksuit silhouettes are rendered in lightweight, perforated leather and sophisticated tie-dyed silk charmeuse. Character-driven, each look is styled in tune with its wearer.
Through AMIRI’s artistic design, the personalities of 90s LA are transposed to today, blending European elegance with the casual ease of American sportswear. Tailoring is made weightless, reinvented to float with the grace of jersey, and baggy silhouettes draw a louche, yet romantic sophistication. In the Californian heat, tie-dye compositions swirl across loose-knit cashmere as sun-aged wool embraces the distinctive feel of a vintage tee. Tapestry knits are hand-woven to resemble upcycled vintage blankets, and the season's Pegasus motif pulls fantasy into reality, and vice-versa. Throughout, the cast wear AMIRI's new MA-1, defined by a chunky rubber outsole, exaggerated tongue, upper and laces, and detailed star perforations. A bold ode to the era of 90’s West Coast skate culture, the sneaker silhouette embodies AMIRI’s SS23 spirit of freedom, dreams and elevation.
Creative Director: Mike Amiri
Art Direction: Jonny Lu Studio
Styling: Celestine Cooney
Photography: Jonas Lindstroem
Casting: Noah Shelley