Porto Cervo, Ibiza, Bodrum, Porto Montenegro - if that sounds like the summer of your dreams, Technogym would agree. The world-leading wellness brand has taken its Italian design, AI-powered innovation and hyper-personalised training to four of the Mediterranean's most coveted addresses this summer, because apparently, the most exclusive destinations in the world deserve the most exclusive wellness experience too.
In Porto Cervo, Technogym has set up at the luxurious Waterfront Costa Smeralda village, designed by acclaimed architect Gio Pagani, by the beautiful marina. Master Trainers lead daily morning and evening sessions bookable via the Technogym App, while private lessons are available - at the boutique, at your villa, or on your yacht.
In Ibiza, the brand's pop-up at the elegant open-air Ibiza Gallery in Playa d'en Bossa runs until October 31st, where visitors can test the AI-powered Biostrength line, the award-winning Run Artis and Bike Artis, and the design masterpiece Kinesis Personal, along with a complimentary personalised assessment with Technogym Checkup.
And for those whose summers extend to Bodrum's Yalıkavak Marina or Porto Montenegro, dedicated Technogym boutiques are ready and waiting.
So wherever the world's most discerning travellers choose to spend their summer, that's where Technogym intends to be, with all the equipment, expertise, and fine Italian design to match. Which destination are you heading to first?
Book your Technogym experience via the Technogym App or visit technogym.com
Ultimately, the Maserati experience in Trieste was about much more than driving three new models. It was an exploration of what the marque describes as “Italian Gran Turismo” ,the balance between performance, elegance, craftsmanship and the freedom to travel.
From the historic streets of Trieste to the Adriatic coastline and the winding roads of the Karst, every part of the journey seemed designed around that philosophy.The GranTurismo brought together speed and long-distance luxury. The GranCabrio added the emotion of open-air driving. And the Grecale demonstrated how Maserati's performance DNA can translate into a versatile luxury SUV.Trieste provided the perfect setting: historic yet contemporary, Mediterranean yet distinctly Central European, elegant but with an adventurous edge.
For L’Officiel Arabia, the journey offered a glimpse into Maserati's evolving interpretation of luxury ,one where the destination matters, but the road there becomes an equally important part of the experience.


