Al Fardan Jewellery, the region's leading fine jewellery retailer, is set to participate in ATAYA, an annual exhibition in Abu Dhabi. Located at Zayed Sports City, Jiu Jitsu Arena from the 6th to the 10th of February 2023, the exhibition presents the best of women's fashion, jewellery, accessories, home accessories and furniture from the region.

Established by Emirates Red Crescent under the Patronage of HH Sheikha Shamsa Bint Hamdan Bin Mohammed Al Nahyan, ATAYA, which means "giving" in Arabic, has become a landmark event in Abu Dhabi's cultural calendar. The event, brimming with talented designers and artists from the region, hand-picked individually by the exhibition's high committee, includes Al Fardan Jewellery, which is proud to support the charitable initiatives adopted by ATAYA to support humanitarian programs.

"It is an honour to have Al Fardan Jewellery selected to showcase at this year's exhibition, and we are glad for the opportunity to aid its charitable causes," said Iulia Al Fardan, the General Manager of Al Fardan Jewellery. Recognising the need to help less fortunate people in society, ATAYA focuses on building community service awareness among the Emirati community - with a particular centre point on the younger generation. Hence, to instil the value of charity in the region this year, the "Nahr Al Hayat Fund" will launch to treat children from all over the world.

The Al Fardan Jewellery showcase at the Jiu-Jitsu Arena will comprise curated diamond collections, including the expanded Al Noor collection that launched a year ago. Now including “Mother of Pearl” designs; iridescent creations paying homage to the ocean, statement tassel earrings threaded with Al Fardan Jewellery’s signature pearl collection, along with a hero mother of pearl medallion which rests under mesmerising geometric inlays of pink gold. This collection embodies Islamic motifs and legacy, inspired by Sheikha Alyazia bint Nahyan Bin Mubarak Al Nahyan and Sheikha Hamda bint Khalifa bin Mohamed Al Nahyan, made for the modern Emirati woman. Furthermore, staying true to its identity as a one-stop shopping destination for gorgeous jewellery, the display will include an exquisite selection of eye-catching pieces from brands such as Alessa, Maison H, Savolinna, Susana Martins, Terzihan, and Yeprem.

With a commitment to quality and excellence, Al Fardan Jewellery continues to set the highest standards for beautiful and versatile jewellery, drawing inspiration from rich Emirati heritage and the region's empowered, sophisticated, modern woman.

Al Fardan Jewellery will showcase its curated collections at ATAYA, in the Jiu-Jitsu Arena at Zayed Sports City, from the 6th to the 10th of February.

For more information, please visit alfardanjewellery.com and https://www.atayaprojects.ae/en.