Home to women’s and men’s ready-to-wear and accessories, and truly a distinctive world, the interior is populated by McQueen clad mannequins interacting throughout the environment and referencing the narrative of the runway collections. The client is invited on a journey through this universe, fully immersed in it.
Drawing on a fascination with nature that underpins the core values of the house of Alexander McQueen, the main material employed is wood: oak and walnut, light and dark. This appears on floors and walls, intricately engineered to fit the space, with seams barely visible, knitted together, echoing the signatures central to the Alexander McQueen name. Traditional techniques upholding the Alexander McQueen values of uncompromising craftsmanship and the touch of the hand are combined with visionary design and innovation. Experimentation is prized: ‘cotton-crete’ – a cotton-based papier mâché appears in the space, reflecting natural light.
The tension between the raw and the refined and the contemporary and the traditional that characterises the house of Alexander McQueen is omnipresent. The products are the protagonists, seen from all sides and up close.