There has long been an unspoken rule around diamond jewellery: choose one important piece, wear it carefully and save it for the right occasion. Amaar Jewels takes a more modern view. Its September selection is designed around the way women in the region live and dress, moving from the office to dinner, travelling often and entering a season filled with weddings, events and celebrations. Lab-grown describes the diamonds' origin, and these are diamonds set in 18-karat gold and crafted as fine jewellery.
The seasonal edit features the Petite Cascade Hoops, Aura Diamond Bangle and Cascade Cushion Pendant bring a refined finish to everyday dressing, while the yellow-gold Elan Collection introduces cleaner, more structured forms. For evening, the Pear Cut Y-Drop Necklace and Symphony Multicut Tennis Bracelet bring greater presence, and the Aurelias Pear Halo Earrings offer the kind of glamour that suits a wedding, gala or festive celebration equally well.
"The point is not to own one diamond piece for everything, but to have the freedom to change, layer and wear fine jewellery according to the moment," says Mihika Kothari Javeri, Founder of Amaar Jewels. "For me, that freedom is what makes lab-grown diamonds feel so relevant now."
Amaar's approach to sustainability continues through the manufacturing process and the facilities in which its jewellery is made giving the collection a more considered dimension that does not ask you to compromise on materials, finish or craftsmanship. The brand also brings something rarer to gifting: genuine personalisation. Clients share the occasion, recipient and budget, and an Amaar adviser curates a private selection within those parameters suited to what the clien wants. Through the brand's home service, pieces are presented to the recipient in her own space, allowing her to choose the jewel that she most connects with, and can also add in bespoke options.
www.amaarjewels.com | @amaarjewels
