Fashion Event

Ana Arabia’s Fifth Edition: A Captivating Showcase of Arab Artistry, Uniting Luxury and Tradition in the Heart of Riyadh

In its fifth edition, Ana Arabia redefines the traditional exhibition format, evolving into a luxurious, immersive showcase celebrating the full spectrum of Arab creativity. From exquisite décor and haute couture to finely crafted accessories, jewelry, watches, handbags, shoes, luxury home essentials, and fragrances, the event offered a curated experience of unparalleled elegance.

With over 200 visionary creators from Saudi Arabia and across the region, Ana Arabia highlighted the richness of regional artistry, elevated by an exclusive partnership with Via Riyadh, the opulent shopping and entertainment district under the innovative Riyadh Season umbrella. This remarkable collaboration brought a refined touch of modern luxury to an already captivating celebration of Arab talent.

Since its opening, Via Riyadh has become the ultimate destination for discerning lovers of luxury shopping and refined elegance, drawing in both the capital's elite and its cosmopolitan visitors. Its breathtaking architectural design, inspired by the iconic Salmani style that seamlessly fuses heritage with modernity, has redefined opulence, offering a backdrop of unmatched grandeur.

Adding an extra layer of sophistication and allure to every event it hosts, Via Riyadh continues to solidify its position as a beacon of luxury, building on its remarkable legacy of achievements and unforgettable moments.

Mohammed & Humaid and Fozaza at Ana Arabia

Ana Arbia, which succeeded in its previous four seasons in becoming one of the major creative platforms in the Arab world, stylishly outdid itself in this edition, taking its visitors on a magical journey through four main areas: The Garden, The Alley, The Hub, and The Loft.

In the first section, The Garden, the charm of nature meets the creativity of a group of Saudi, Gulf, and Arab brands, whose designs are inspired by the beauty of the region’s nature. The spirit of this section mirrors the atmosphere of gardens, with trees, green spaces, benches, and wooden kiosks.

The second section, The Alley, is a vibrant passage dedicated to various activities, with exhibition stands featuring accessory brands, perfumes, incense, and flower arrangements, uniquely distributed to draw visitors toward the third area, which offers a different experience.

In the third section, The Hub, exhibition stands are spread across two full floors and a private terrace. These brands have made their mark in countries such as Lebanon, Syria, Jordan, Egypt, and the Maghreb countries, representing a rich blend of different cultures.

The fourth section, The Loft, is the surprise of this edition, as it marks the first time the exhibition includes a dedicated area for men's essentials, representing the image of the elegant man in various Arab cultures. Skilled designers showcased their new collections and unique pieces.

To enchanting musical tunes, visitors smoothly moved between the four sections, engaging directly with the designers and brand owners, building networks based on shared interests and passions.

Ana Arbia each year enjoys wide attention from the creative community in the Kingdom and the region. The attendance of well-known personalities from fields such as art, fashion, and social media further emphasizes the value embodied by this event, while also adding a beautiful touch to the proceedings. Visitors now eagerly await each year’s edition, looking forward to meeting the artists and famous personalities they admire and follow.