Captured at the Bally Foundation’s home for art and culture, Villa Heleneum on Lake Lugano in Switzerland, the brand demonstrates an elegant return to its roots.

Bally has presented the Fall/Winter 2023 campaign shot by Alasdair McLellan, the first under its new Design Director Simone Bellotti. Captured in Switzerland on the grounds of the neoclassical Villa Heleneum – the Bally Foundation’s home for art and culture on Lugano’s lake – the mood is natural, intimate and effortless. Signaling a new visual language, seen through the lens of Bellotti, the campaign reinforces Bally’s heritage of Swiss luxury, honoring nature and craftsmanship. This is portrayed both in the choice of location and creative direction, cementing the brand’s reputation as modern artisans combining archival integrity with innovation.

It displays a series of intimate portraits evoking the innocence and purity of youth, captured by McLellan, and featuring a cast of new faces as well as Global Brand Ambassador Roy Wang.

The collection offers classic lines and motifs alongside heritage details from the archive. The palette is nostalgic and warm, interspersed with textures such as woolen knits, shearling and the relaxed ease of denim and leather. Refined accessories in new silhouettes alongside signature styles, such as the handmade Scribe dress shoes, pay tribute to the brand’s luxurious, artisanal legacy.

CREDITS

Design Director: Simone Bellotti

Art Director: Christopher Simmonds

Photographer: Alasdair McLellan

Stylist: Charlotte Collet

Hair: Anthony Turner

Make-up: Lucia Pica

Models: Joshua Adesope, Joseph Glasser, Nazarit Machin, Lydia Reid, Will Woodward