Dubai-based fashion label BLSSD, known for their innovative spirit and experimental approach to design, unveiled their latest runway collection, "NOT," at Dubai Fashion Week 2023. The collection built around the thought provoking theme of ‘What are you not?’ invites us to explore what it means to not follow the herd, challenge conventions and embrace our individual uniqueness.
The dynamics of deconstruction in tailoring and layered transparency serve as fundamental inspirations for the collection. Highlighting otherwise hidden elements that transform into symbolic design features evoking strength, confidence and creativity. While unexpected combinations of fabrics including vegan leather, denim, taﬀeta, and mesh express the brand’s street-luxe credentials and inform the underlying narrative of individuality, empowerment, diversity and duality.
The label’s bold signature monochromatic palette continues to inspire the aesthetic direction, but with the injection of unexpected elements that contrast with the story of strength. Including alluring pops of pastel lavender and mint, helping introduce a soft, luxe feminine strand to the collection.
Design in motion has long formed a distinctive BLSSD visual code and in the “NOT” collection we see a fresh dimension of this represented in the label’s distinctive soft, transparent tulle skirts reimagined and paired with bold street-style graphics. While the brand’s experimental forte is showcased with the introduction of a unique stenciled fringe technique. This beautifully kinetic and versatile design element features across a range of silhouettes and textile pairings.
The "NOT" collection is an inspiring celebration of not only the BLSSD brand’s belief in living life boldly and always looking the part. But also its "Prêt A Gratitude” ethos of empathy and most importantly making fashion matter.