Brioni opens at Dubai Mall

Brioni has unveiled its newest boutique in the heart of the Dubai Mall, marking a stylish new chapter for the Italian house in the Middle East. Nestled among the world’s leading luxury names, the boutique is a refined tribute to Brioni’s heritage of quiet sophistication.

The interiors are a masterclass in elegant restraint. Travertine floors and gunmetal finishes set the tone, while vintage Italian furnishings-from 1940s Paolo Buffa tables to 1970s Maralunga and Duc Duc sofas-echo the brand’s deep-rooted craftsmanship. A striking vintage chandelier completes the scene with a touch of character.

The boutique reflects Brioni’s philosophy: a world where sartorial mastery meets modern elegance. On offer is the full spectrum of Brioni’s universe, including ready-to-wear, accessories, fragrances, and the hallmark Bespoke service.

With its warm palette and curated design, the new boutique is a celebration of timeless Italian style, tailored for today’s discerning gentleman.