Cariuma Designs Custom Shoes for 2024 Olympics Athletes

Cariuma, the visionary B-Corp and conscious sneaker brand that places people at the heart of its mission, is pleased to announce it has worked with three Olympic Skateboarding Federations to craft better-for-the-planet uniforms for the Paris 2024 games, supporting these teams in reaching new limits. The Netherlands, Portugal and Slovakia Skate Teams are seen wearing uniforms that bear symbols unique to the country they represent. These uniforms will also plant trees, donating one tree to the brand’s in-house reforestation program for every piece of clothing sold.

Cariuma believes that sustainability should be central to the future of all sports, creating with ethos and intentionality at every level. Each federation is outfitted with uniforms that have been designed by award-winning São Paulo-born creative Pedro Andrade, the founder of Brazilian Streetwear Brand Piet. The unique aspects of each country inspired Pedro.

“My inspiration for creating these uniforms came from iconic soccer shirts from the 90s and 2000s. As a good Brazilian, my passion for soccer and its references was inevitable, and I believe that many people like me have fond memories of soccer uniforms, bringing a sense of unity; with this in mind, I looked for references in each country to create scenes that would bring, even if subtly, a nostalgic feeling when someone saw or wore these pieces. The shape of the pieces is oversized for better comfort and versatility. What changed from garment to garment were the graphics and cut-outs. The shorts are designed to reference a mix between soccer and basketball and have a heritage look.” says Andrade.

With the aim of reducing overall carbon emissions even further, the federation kits were created with sustainable materials and made entirely in Portugal using recycled fabrics and organic cotton throughout their production. All factories in the supply chain hold comprehensive certifications, ensuring the highest standards. Cariuma’s commitment to sustainability and the environment extends to using recycled PET bottles for the main fabrics, contributing to a more sustainable future. The production of recycled PET uses about 90% less water than virgin polyester, and converting PET into recycled polyester requires far less energy than producing regular polyester. In fact, 33% to 53% less energy is needed.

“Cariuma is focused on bringing its ethos and positivity to skateboarding. We are honoured to work alongside Pedro, the Netherlands, Portugal and Slovakia Skate Teams to share our message on an incredible platform, such as these Olympic games. I have been skateboarding since I was 10 years’ old, and it’s a dream to watch the impact we have created within the community. We are a nascent brand, but we hope to make a massive impact by creating something better from the jump while giving back. We have planted over 2.5 million trees in the Brazilian rainforest since starting our program three short years ago, and we are very excited about what the future holds. The brand is in a very special moment, and the Paris Olympics come at a time when it all makes sense, in huge alignment with our global wholesale growth and our expansion with international omni-channel partners,” says Fernando Porto, Co-Founder of Cariuma.

Cariuma has a longstanding relationship with their skateboarding and surf teams and has over ten athletes participating in the summer games for street and park-skateboarding events hailing from Brazil, The Netherlands, the United States, Slovakia, Spain, and more.

The brand is thrilled to see them through this exciting step and watch them grow. Team riders Roos Zwetsloot (Netherlands), Gustavo Ribeiro (Portugal), and Richard Tury (Slovakia) will don uniforms from their native countries.

The Vallely worn by Jagger Eaton: A skate shoe inspired by the basketball silhouettes of the 1990s, the Vallely Premium Leather is crafted with consciously sourced leather from LWG-certified tanneries. It’s built to last and elevate every look.

Jagger Eaton Vallely Pro Premium Leather 2024: The all-terrain Bronze medalist Jagger Eaton designed his signature skate shoe with the birthplace of skateboarding and his home country of America in mind. The Jagger Eaton Vallely Pro is made with premium, high- performance materials for a better board feel and a longer lifespan. Eaton’s signature shoe is complete with red, white, and blue details.

Catiba Pro worn by Riso Tury: CATIBA Pro is designed for comfort during your longest sessions. It is handcrafted with GOTS-certified organic cotton canvas, premium suede from LWG Gold-Rated suppliers, natural rubber, and our signature cork + mama oil insoles. From enhanced foxing to a triple-stitched upper, these shoes are made to skate harder and last longer.

NAIOCA Suede worn By Gustavo Ribeiro: It is designed for life on and off the board. NAIOCA + OCA Suede is made with LWG-Certified Suede and ethically sourced natural rubber. Inspired by walking barefoot in the grass, we custom-designed our insoles to provide all-day comfort and support.

Gustavo Ribeiro Naioca Pro Suede 2024: Gustavo Ribeiro is undoubtedly one of the best skateboarders in the world and he designed his signature style with one of the fan-favorite skate silhouettes – Naioca Pro. With a reinforced toe area and an extra layer of rubber for a better board feel, the magic of Naioca Pro is all in the durable details. Ribeiro’s limited- edition designs feature his name in embossed silver, a gum sole, and a nod to Portugal, Ribiero’s home country.

Salvas worn by Roos Zwetsloot: Salvas features clean, classic lines that evoke old-school aesthetics, crafted with new-school ethics. The updated classic features LWG-certified leather, natural rubber, eco Cordura, recycled mesh + cork insoles utilising 71% less water used than traditional leather sneakers, making for an ethical everyday shoe to take you everywhere.

Roos Zwetsloot Salvas Pro Suede 2024: Netherlands’ Roos Zwetsloot has forever etched her name in skateboarding history. Her pair of choices when it comes to pushing her limits on the board is Salvas. With a fully stitched outsole for a longer lifespan and LWG-certified suedefor optimal durability, Zwetsloot’s designs are complete with her name in embossed silver and feature blue and orange details, a nod to her home country.

The Hoefler T20 worn by Kevin Hoefler: The T20 is a heavy-duty skate shoe, consciously crafted with LWG-certified suede, recycled mesh, recycled rubber and full cushion for a comfortable and good-looking skate shoe – designed to deliver. Featuring a plain foxing for a smooth ride, a triple-reinforced flick point with rubber underlay, this pair was designed for optimal performance and with durability in mind.

Kelvin Hoefler T20 Pro Premium Leather 2024: Kelvin Hoefler is no stranger to the podium, and his signature design features his very own pro skate shoe – the Hoefler T20 Pro, a one-of- a-kind, innovative style designed for optimal performance. These limited-edition pairs are complete with the Brazilian flag – representing Kelvin Hoefler’s home country. The Hoefler T20 Pro that just launched this year is a heavy-duty skate shoe, consciously crafted with LWG-certified suede, recycled mesh, recycled rubber and full cushion for a good-looking skate shoe designed to deliver.