Cars

David LaChapelle reunites with Mercedes-Maybach to artistically interpret iconic design

Longstanding collaborators Mercedes-Maybach and David LaChapelle reunite to create three artworks. • David LaChapelle celebrates the natural connection that ties Maybach's automotive artistry with three of the most influential art movements of the early twentieth century: Futurism, Cubism and Surrealism. • Curated by the artist, the Milan Design Week launch event was an immersive experience that brought the original artworks to life.

Embarking on a new chapter of cultural influence, longstanding partners Mercedes‑Maybach and David LaChapelle have reunited for a collaboration that spotlights the brand’s iconic roster, resulting in three original artworks. Driven by the powerhouses’ shared creator values and through the adoption of three of the most influential art movements, the outcome is a visionary interpretation of art and automotive design.

The artworks were unveiled on April 16^th at an exclusive cocktail evening held at The Gallery Meravigli, during Milan Design Week. A live representation of the collaboration, the event recreated the set design of one of the concepts in an immersive and art-focused experience.

“Culture and creativity are at the heart of Mercedes-Maybach, but so is pushing boundaries in automotive and beyond. We are delighted to reunite with our long-term partner and pioneer artist David LaChapelle, to create a one-of-a-kind Maybach brand experience.” - Daniel Lescow, Head of Mercedes-Maybach at Mercedes-Benz Group AG

“Mercedes-Maybach has a great tradition of investing in artists and supporting the fine arts. By cultivating a world of engineers, designers and artists, Maybach inspires creativity within their products and beyond. It is an honour to be part of the Maybach legacy and play in that beyond!” - David LaChapelle