Italian design and performance unite with the debut of the Giorgetti Maserati Edition, an exclusive collaboration between two luxury icons. After stops in Milan, Paris, London and New York, the partnership arrives in the UAE, presented at the Al Tayer Motors Maserati showroom, the world’s largest Maserati display space and a landmark for collectors in the Gulf.
This Dubai showcase marks a regional debut, and is also a prelude to Giorgetti’s first monobrand store in the Middle East, opening in early 2026 in a Richard Meier-designed building, in partnership with Atelio, the design arm of Vivium. The opening will be followed by a Riyadh flagship, further solidifying Giorgetti’s growing footprint in the region’s luxury design landscape.
The collaboration presents both the Giorgetti Maserati Edition interior design collection and the one-off Grecale Maserati Giorgetti Edition, jointly conceived by Giorgetti’s Creative Director Giancarlo Bosio and Maserati’s Head of Design Klaus Busse. The pieces are a perfect reflection of Giorgetti’s timeless craftsmanship as well as Maserati’s bold design DNA. “The Giorgetti Maserati Edition collection doesn’t exist as a standalone project, it’s not simply a co-branding exercise,” explains Giovanni del Vecchio, CEO of Giorgetti. “It’s the meeting of two identities founded on shared values that merge to create something that speaks to both worlds without belonging exclusively to either.”
Santo Ficili, COO of Maserati, echoes the sentiment. “For well over a century, Maserati has stood for Italian luxury in much the same way as Giorgetti. Our collaboration perfectly exemplifies refined elegance and excellence in every aspect of design and engineering. Together, we share a vision of innovation, heritage, and exclusivity that binds our brands.”
This creative dialogue unfolded through a poetic setting: the Maserati Grecale surrounded by sculptural furniture compositions inspired by the sea, wind and mythological sirens. The result is an immersive celebration of Italian artistry - a union of design and performance that transcends form and function, setting the stage for Giorgetti’s next chapter in the Middle East.
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