Fashion

Dior Presents Three Exclusive Pop-up Stores in Italy

An ode to la dolce vita, the Dioriviera collection designed by Maria GraziaChiuri arrives in Italy in June, in special pop-up stores – at Forte deiMarmi from June 13, Cortina d’Ampezzo from July 1, as well as on Capri from June 27
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In addition to the Dior boutique on Via Camerelle, this enchanting island paradise is also playing host to an ephemeral location at Il Riccio Restaurant & Beach Club, part of the Capri Palace Jumeirah. From the cliff, overlooking the azure waters of the Mediterranean, this unique setting on a balcony perched on the rock is accessible by sea thanks to a dedicated boat service. In harmony with the surrounding nature, luxuriant planting further emphasizes the refined bamboo and cannage décor**. The embodiment of French savoir-faire and a Dior heritage emblem, blue-tinted toile de Jouy motifs cover the walls in a contemporary interpretation of traditional Italian ceramics, a tribute to the richness of local craftsmanship.

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Presented alongside exclusive Dior Maison objects, the capsule essentials include sailor tops and summer accessories, along with the iconic Dior Book Tote, Saddle and Diorcamp bags revisited with the motifs of the Dior Around the World line, inspired by the sketches of the Roman artist Pietro Ruffo. This signature joins toile de Jouy and bayadère stripes on the cushions, parasols and personalized beach cabins of the lounging area, entirely redecorated by the House for the occasion as a testament to the irresistible lure of sun-drenched escapism and an evocation of the good life.

#Dioriviera

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