London’s sweet tooth is about to meet its match. The Dubai-born dessert sensation FIX Dessert Chocolatier is all set to land in the UK with an exclusive pop-up at Harrods from 27 October to 23 November 2025.
FIX Dessert Chocolatier is bringing its signature flair to Harrods, the world’s most iconic department store. The pop-up will mark FIX’s first international debut, introducing British chocolate lovers to “The Original Dubai Chocolate,” a milestone moment for the home-grown brand.
Born in Dubai and now London-bound, FIX has a bold and creative in its approach to luxury; from its instantly recognisable pastel palette and playful packaging to its viral creations, including the now-famous “Can’t Get Knafeh of It” bar, a genius mix of pistachio, knafeh and premium milk chocolate, the brand has built a fan following across the Middle East and beyond.
Co-founder Sarah Hamouda says, “This is such a full-circle moment. FIX has always been about blending cultures; with my London upbringing and Egyptian roots with Dubai’s unstoppable energy, launching our first international pop-up with Harrods just felt right. We can’t wait to see how UK customers react when they step into our world.”
Brought to London by Imagine FMCG, the partnership signals an exciting evolution for Dubai’s F&B exports. Now, with a huge international fanbase begging for a taste, the UK can finally get its FIX.
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