At the crossroads of art, culture and innovation, Dogal made a spectacular statement at the Great Gatsby Gala hosted by ICB Verse at Venice’s historic Ca’ Sagredo Palace. Held during the Venice Film Festival, the evening was a glamorous meeting of tradition and technology, where Venetian heritage met the promise of the future. Dogal infused the night with timeless sophistication, each piece reflecting the brand’s Venetian soul and contemporary artistry.
In this exclusive conversation, the Dogal team shares their vision, the philosophy behind their sponsorship, and how the brand continues to redefine wine as a fusion of design, culture and emotion.
Can you tell us about the vision and core values of Dogal, and how they shape the brand’s identity in today’s market?
Dogal was born in Venice, a city of art. Our vision is to celebrate this heritage through artisanal wines that merge Venetian elegance with contemporary design. The brand stands for authenticity, beauty, and the freedom of self-expression, transforming it into a true work of design inspired by the Gothic patterns of Palazzo Ducale and the colours of the lagoon. Every bottle embodies authenticity, artistry and the freedom to express individuality, a spirit we call Bold Attitude, the courage to create beyond convention.
What motivated Dogal to sponsor this particular event, and how does it align with your brand strategy?
We sponsor events that share our spirit of creativity, passion for beauty and excellence. Dogal’s presence speaks of connecting with a community that values design, innovation and the culture of the spirit, and this beautiful gala at Ca’ Sagredo, organized by ICB Verse, was a perfect example of this: a celebration of innovation and style set in one of Venice’s most historic palaces. This sponsorship aligned perfectly with our philosophy, bringing Venetian elegance into contemporary contexts.
How do you see the role of brand partnerships and event sponsorships in building long-term connections with your audience?
Partnerships allow us to speak through experiences. When people encounter Dogal in moments of celebration or inspiration, the connection goes beyond a product and becomes a emotion that builds a genuine community.
Dogal is recognized for its unique positioning. What differentiates your brand from others in the industry?
Honouring its Venetian heritage, it is built to reflect the city’s essence: the Gothic elegance of the Doge’s Palace, the vibrant colours of Murano glass, and the soft touch of fine Venetian fabrics. Inside, our beverages mirror that same artistry - fresh, sapid and balanced, crafted to give you a taste of the Venetian dolce vita.
How do sustainability and innovation play a role in Dogal’s current and future projects?
Our approach to sustainability has respect for nature, for tradition and for the craftsmanship at its core. We experiment with natural processes like the Ancestral Method, which gives life to authentic, living spirit that change with each vintage. This method honours the rhythm of nature and proves that innovation can coexist with heritage.
What are the challenges you face as a CEO in balancing creative vision with business growth?
Balancing creative vision and business growth means protecting the integrity of the brand while expanding its reach. Every decision must preserve what makes Dogal unique: its artistry, authenticity, and emotional depth while creating new opportunities in international markets.
I have a restless need for beauty, but vision alone is never enough; it must evolve into structure, consistency, and trust. The real challenge is to grow without dilution, to let Dogal expand and still remain unmistakably itself.
Looking ahead, what are Dogal’s key goals or upcoming projects we should be excited about?
Dogal is entering a new stage of evolution. Beyond expanding our presence in key international markets and developing collaborations with fashion and artists, we are in an advanced phase of creating our own line of functional drinks - innovative beverages designed not only to accompany moments of pleasure and conviviality, but to benefit the body and mind. It’s a natural progression of our philosophy: elevating the act of drinking into an experience of beauty, wellness and meaning.
How important is the connection between lifestyle, culture, and fashion when it comes to shaping Dogal’s brand narrative?
That connection is essential to Dogal because it defines who we are. We see spirit as part of a broader cultural language that includes design, fashion and of course, the art of living well. For us, expressing that harmony is the very foundation of our brand.
What message would you like Dogal’s sponsorship of this event to send to both existing clients and new audiences?
Through this sponsorship, we wanted to share a message of timeless elegance meeting innovation. The event reflected Dogal’s spirit - rooted in Venetian heritage yet open to modern creativity. For our existing clients, it was a reminder of the authenticity and refinement they already associate with us; for new audiences, an invitation to discover a brand that transforms wine into an experience of beauty, design and connection.
If you could describe Dogal’s journey in one word, what would it be and why?
“Bold.” Because Dogal was never meant to blend with the traditional concept of the beverage that the world is used to. We redefine conventions in design, in taste and in how it connects with people. Being bold means having the courage to create with intent, to take risks and to stay true to our vision. We like to define ourselves this way and we proudly stand by our motto: Bold Attitude!
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