Krisma Middle East, the official distributor of Elisabetta Franchi in the Middle East, has chosen ABC Shopping Center as a home to the first two of four Elisabetta Franchi stores in Lebanon. Located in the ABC department store of the Achrafieh and Verdun branches, the Elisabetta Franchi stores will display the brand’s latest collections.
Thanks to its position between the two provinces of Greater Beirut and Maten, the location of Achrafieh constitutes a significant lifestyle destination, which attracts several customers from Antelias to Downtown.
As for the ABC shopping center in Verdun, it occupies a privileged part in Verdun Street which provides the brand with a strong market presence.
With an area of 30 sq. m., characterized by a welcoming and sophisticated atmosphere of the brand and its collections, both Elisabetta Franchi’s stores are part of a context of medium-high level international brands, consolidating the positioning of the Maison in the area and increasing the number of boutiques to 16 in Middle East and North Africa.
Krisma will consolidate the expansion of the brand in Lebanon during the first quarter of 2021 by opening yet another location at ABC Dbayeh in the capital and a flagship store in Downtown Beirut, determining a global and constant growth of the brand, both in the wholesale and retail channels.