"Emily in Paris" Comes To 26 Place Vendôme

Boucheron have welcomed the cast and crew of Netflix series "Emily in Paris" to film on location at its storied flagship address.

Boucheron x Emily in Paris | Photo: Courtesy of Maison Boucheron

In Episode 2 of Season 4 — which premiered on August 15, 2024 — connoisseurs of the Maison will recognise the exclusive interiors of the Apartment at 26 Place Vendôme as the setting for the series’ stars Lily Collins, Philippine Leroy-Beaulieu and Bruno Gouery.

The Boucheron storyline first emerged in Season 3, when Sylvie (played by Leroy-Beaulieu) mentioned the Maison as a potential client for her marketing agency. This naturally led Boucheron to collaborate with Netflix on taking the story forward in Season 4. Scenes shot on February 5, 2024, were set in Le 26V, the apartment three oors above the Boucheron bou que in the Hôtel de Nocé. This space was refurbished in 2018 as a self-contained suite for Friends of the Maison, where they can host lunch for their friends, soak in the bathtub while admiring Place Vendôme, and even stay for a night or two. Le 26V is the perfect embodiment of Boucheron’s deeply held family spirit.