There are fragrances that you wear, and then there are fragrances that invite you to join a mood, a memory, a world. Club 70, the new creation by Anomalia Paris, belongs unequivocally to the latter. Conceived by the brand’s founder Elena Sprina, it was born as a tribute to the longstanding friendship with Campomarzio70, a bond shaped by shared values and a mutual understanding of beauty. For Sprina, Club 70 is the olfactory embodiment of the profound harmony between two cultures that have always defined the global language of elegance: the French and the Italian.
At the heart of the project lies Sprina’s belief that luxury should never feel remote or ceremonial. As she explains, “le luxe quotidien”-everyday luxury- is the true essence of refined living. This idea becomes the heartbeat of the fragrance: an effortless sophistication that feels lived-in rather than displayed, intimate rather than opulent. In her words, she wanted “to bottle that feeling of belonging to something timeless and rare, a perfume that moves with ease between daytime lightness and nighttime seduction.”
The scent itself opens with a radiant burst of citrus-orange, bergamot, and mandarin- an immediate immersion in Mediterranean light. These bright notes evoke the warmth of Sicily, the vibrancy of summers drenched in sun, and the iconic pleasures of Italian taste, from limoncello to a glass of chilled Franciacorta. As the fragrance evolves, a delicate bouquet of jasmine, rose, and violet emerges, weaving a luminous floral texture that feels both modern and timeless.
The dry-down is where Club 70 reveals its most seductive nuances: sandalwood, musk, vanilla, and heliotrope create a velvety, comforting trail that lingers with gentle confidence. The result is a fragrance that moves effortlessly between day and night.
Sprina describes Club 70 as “a bridge, an olfactory union where the hedonistic glow of the Côte d’Azur meets the noble refinement of Roman society.” Echoes of iconic places-Club 55 in Saint-Tropez and Studio 54 in New York-surface subtly, shaping the scent’s myth of exclusivity.
Club 70 by Anomalia Paris is an invitation to join an ideal club: a community united by a shared passion for beauty in all its forms.
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