The original shoulder bag will be available in a variety of new materials and patterns, including a model embellished with bold chain details. The season’s new items include a classic, practical handle bag –available in the original double-gusset version, a new, elongated shape of the tote bag, with a metal shoulder strap, and a new micro bag with a small chain. Pouches, clutches and exquisite small cross-body bags round out the offering.
The world of La Prima now includes also a wide, sophisticated range of small accessories that can be taken wherever one wishes: wallets, iPhone cases, contemporary mini bags, and a fun charm bag.
The colour palette encompasses classic shades of black, white, blue and red –including a vivid patent finish– shades of brown and bronze, touches of pink and a camouflage print.
La Prima, inspired by the original model designed by Giorgio Armani in the 1990s, is the new range of bags that, thanks to specific manufacturing techniques, the painstaking manual workmanship and a tailored look given by seams of millimetric precision, recounts the evolution of the Made in Italy artisanal flair as an expression of luxury in the purest Armani way.
The complete range is on sale in Giorgio Armani boutiques and at Armani.com
All images: Courtesy of Giorgio Armani