Golden Goose Kids

Golden Goose debuts its first Kids stores, opening in Dubai with Milan to follow, marking a new chapter for the brand.

Far from traditional retail spaces, these immersive environments are designed to spark imagination and creativity, drawing inspiration from childhood bedrooms. Dubbed the “Golden Bedroom,” the concept features oversized furniture, monumental toy sculptures, and hidden corners that capture the wonder of play and dreaming.

At the heart of the stores is the Co-Creation Table and Play Walls, inviting children to design and express themselves. Debuting alongside the store is Goldy, the brand’s new Kids mascot, which can be personalized in-store.

The launch coincides with the new Golden Goose Kids Collection—sneakers, apparel, and accessories for newborns to juniors—alongside a collaboration with chocolatier Venchi on a limited-edition Stardust gelato. Together, the collection and store celebrate creativity, community, and a new era of self-expression for young dreamers.