Golden Goose Kids

Golden Goose has long been synonymous with individuality, craftsmanship, and a sense of playful irreverence in the luxury sneaker and ready-to-wear market. In 2025, the brand took a bold step into a new dimension: the launch of its first-ever standalone Golden Goose Kids store in Dubai, signaling a full embrace of the family lifestyle.

“We launched our kids’ sneaker line back in 2008, translating our men’s and women’s silhouettes into smaller sizes. In 2022, we expanded into kids’ ready-to-wear, and opening dedicated kidswear stores in 2025 became a natural next step in the evolution of this category,” explains exclusively for L’Officiel Arabia Silvio Campara, CEO of Golden Goose. “The ‘mini-me’ concept—parents and children dressing with a shared aesthetic—proved incredibly strong, showing us how seamlessly Golden Goose could extend into a full family lifestyle.”

Dubai, with its strong appetite for luxury childrenswear and collective family engagement in fashion, was the natural choice for this inaugural store. Milan followed shortly after, reinforcing the brand’s commitment to expanding the kidswear category globally. Yet these stores are about much more than retail. According to Campara, “These spaces are creative hubs where children of all ages can explore, express themselves, and let their imaginations run free. Through workshops and Co-Creation experiences, kids can engage directly with the craftsmanship and individuality that define Golden Goose.” The concept mirrors the adult stores’ ethos of creativity, community, and personal expression, but tailored to younger generations.