‘Grey Looks Good at Any Speed’ - that was the insight that changed sneaker culture forever. What started as a pragmatic choice for urban runners in the 1980s soon became a signature of timeless and minimal style for New Balance. Now in 2025, the brand revives that legacy with its most fashion-forward tribute yet: Grey Days, a month-long celebration of its signature colour and an homage to everything New Balance represents, bringing together the brand’s family of ambassadors and athletes for a range of special-edition products, events and stories.
First introduced in the 1980s, this was a time when sneaker design veered toward synthetic textiles, neon hues and clinical whites. In keeping with the fearlessly independent New Balance aura, the colour Grey stood out amongst its competitors, while proving to be a perfect complement to the concrete and asphalt backdrop of road running. While the models have evolved over the years, Grey remains emblematic of New Balance’s aesthetic and an iconic symbol of the brand worldwide.
What is most awaited this year is the reissue of the 1300JP – the legendary style released just once every five years, adding extra excitement to Grey Days. The 1300JP stands out as one of New Balance’s most sought-after styles, not only because of its rarity, but because of its impeccable craftsmanship and unique place in global sneaker culture.
Beyond product, Grey Days has created a weave of stories inviting athletes, ambassadors and creatives from across the globe to share their interpretation of grey, not just as a colour but as a mood and mindset. Because as it is in life, in fashion too, grey is anything but dull.
The entire Grey Days 2025 collection is now available at New Balance flagship stores across the UAE, on newbalance.com, and through select premium stockists. Prices range from AED 149 to AED 1,349.
