Gymshark, the global fitness brand renowned for its innovative gymwear and vibrant community, is set to open the doors of its first flagship store in the Middle East at The Dubai Mall on January 25th, 2025. This highly anticipated launch promises to be an unforgettable celebration of fitness, fashion, and community, with exciting events, celebrity meet-and-greets, and exclusive activities lined up throughout the day. Gymshark Founder Ben Francis and Chief Brand Officer Noel Mack will be in attendance to welcome members of the fitness community.
For Ben Francis, the opening of the Dubai Mall store marks a milestone in the brand's journey. "I’m really excited that the day is almost here. I’ve been visiting Dubai for many years, but a few months ago we made a trip to look at bringing Gymshark here. I was so impressed by the fitness culture in Dubai. I knew we had to be here. Now, to see a Gymshark store open in one of the most iconic shopping locations on the planet is beyond my wildest expectations. It feels a long way from sewing my first tank at my parents' house. So, I can’t wait to be there when the store opens on the 25th and hopefully see as many people from the Dubai fitness community as possible."
Leana Deeb, one of the most influential content and community creators today in the world today and an icon to millions of women, is joining the celebrations. Leana, who has been instrumental in revolutionising the modest gymwear industry, will be heading to the store for a meet-and-greet. The evening will kick off with a ribbon-cutting ceremony at 6 PM, featuring key athletes, ATI leadership, and Gymshark’s local and global fitness community. Two of the most recognisable faces in men’s fitness, Ryan Terry and James Beardwell, will also be jetting in to meet and greet members of the community.
Attendees can enjoy a variety of interactive activities during the event:
Meet & Greet Sessions:
– LeanaDeeb:6PM–8PM
– RyanTerryandJamesBeardwell:8PM–10PM
Fitness Challenges: Participate in pull-up and bar-hang challenges, and compete against athletes to win Gymshark prizes.
Customization Station: Personalize exclusive Gymshark apparel.
Spin the Wheel: Get a chance to spin the wheel with every purchase over 400 AED to win exciting giveaways.
Exclusive Merchandise: Launch-day shoppers can grab Gymshark’s latest collections and exclusive UAE-themed merchandise.
Food and Beverages: Visitors can enjoy a variety of healthy eats and treats at the event.
In addition, the first 100 customers to make a purchase at Gymshark’s first store in the Middle East will receive a special gift to commemorate the event.
The Dubai Mall store opening marks the next chapter in Gymshark’s journey to unite its global fitness community. Mark your calendars for January 25th, 2025, and prepare to show up, show off, and celebrate the opening of a fitness destination like no other.
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