#INTERVIEW: Lorenzo Posocco on MAX&Co. &Co.llaboration "Found Family”

With a balance of classic and unconventional elements, the collection embraces contrasts—past and future, simplicity and complexity — echoing the essence of found families. Influenced by '90s minimalism, the designs are refined yet functional, featuring discreet details like concealed zip pockets, adjustable drawstring cuffs, and multi-wear styles that enhance versatility. The lineup includes sportive pencil skirts, boxy shirts, sleek cagoules, semi-tailored pinafore minidresses, straight-leg trousers, silk peplum skirts, and jersey slip dresses with metallic finishes. Butter-soft leather coats and jackets, minimalist mules, lace-up shoes, and structured accessories complete the offering.

A restrained colour palette of grey, black, white, and sky blue is enriched with golden yellow, pastel lilac, and scarlet red. Sustainability is a key element, with organic cotton, recycled taffeta, and repurposed fabrics used for custom drawstring dust bags. The campaign, shot by photographer Michael Bailey-Gates, captures the collection’s 1990s spirit through a contemporary, inclusive lens.

Q&A with Lorenzo Posocco

Tanja Beljanski: How did the collaboration between you and MAX&Co. originate? What was the vision behind it? 

Lorenzo Posocco: I had been working with MAX&Co. for some time when the idea of a capsule collection emerged. We wanted to create something that reflected both my creative identity and the brand’s DNA. When they invited me to bring it to life, I was thrilled. Working with the design team, diving into the archives, and developing the collection was an exciting and organic process. The vision was to create a wardrobe that feels personal, versatile, and timeless—pieces that can be loved, shared, and passed down.

You are known for your work as a stylist. How did your expertise in styling influence the design process for this collection?

Styling has always been about telling a story through clothing, and this mindset naturally carried over into designing "Found Family". I envision complete looks rather than isolated pieces, which helped shape a cohesive wardrobe. My love for '90s minimalism deeply influenced this collection—clean lines, structured tailoring, and effortless versatility are at the core of these designs. I wanted to create timeless, high-quality pieces that offer a gender-inclusive and multi-generational appeal.

MAX&Co. is known for its youthful yet sophisticated aesthetic. How does this capsule collection reflect both your creative vision and the brand’s identity?

The essence of MAX&Co. lies in its ability to balance modernity with timeless elegance. "Found Family" embodies this by offering an interchangeable wardrobe that speaks to a diverse audience, all connected by a strong sense of belonging. I didn’t want to impose a rigid definition on this collection — just like a found family, it is meant to be fluid, adaptable, and deeply personal.

Can you highlight some of the key pieces in this collection? Which designs define its essence?

One of my favourite pieces is the pencil skirt — it’s incredibly versatile and can transform a look from office-ready to evening chic just by switching the top or shoes. I also love the statement bag, which transitions seamlessly from day to night. Another standout is the blue nylon ensemble with a long skirt and anorak — it captures the sporty yet refined spirit of the collection.

The collection is called "Found Family." What does this name represent, and how does it connect to your inspiration?

The name comes from the idea of creating a wardrobe that embodies unity, belonging, and shared experiences — just like a chosen family. The concept was sparked by a Vogue Italia shoot from the 1990s that featured portraits of individuals in a refined, minimal uniform, reminiscent of school photos but with a sophisticated, personal touch. That aesthetic perfectly aligned with what I wanted to express in this capsule.

Why was the 1990s such a strong reference point for this collection?

The 1990s shaped my creative perspective in many ways. I was a teenager during that time, and its blend of minimalism and street style, as well as the music and evolving expressions of femininity, left a lasting impression on me. The contrast between structured elegance and effortless wearability in ‘90s fashion is something I wanted to capture in "Found Family".

Who do you imagine wearing these pieces? Was there a specific person or audience in mind while designing?

I didn’t design with a specific person in mind — rather, I envisioned a broad spectrum of individuals. This collection is about inclusivity, embracing different ages, genders, and backgrounds. It’s meant to be a shared wardrobe, reinforcing the idea of chosen families and communities where people feel connected through style and expression.