#INTERVIEW: Narek Sirakanyan on Freedom International Group’s Vision for Dubai and Beyond

Narek Sirakanyan’s vision for Freedom International Group is a testament to his commitment to revolutionizing industries, from wellness to marketing, and to his belief that Dubai is the ideal platform to fuel innovation on a global scale. With such forward-thinking initiatives, Freedom International Group is undoubtedly a key player in the UAE’s ever-evolving luxury and wellness sectors.

Delna Mistry Anand: What motivated Freedom International Group to establish a presence in the UAE, and how does this align with your vision for global expansion and innovation?

Narek Sirakanyan: Freedom International Group was founded ten years ago with a focus on innovation, scalability, and social relevance. Our operations span 19 countries, including the USA, Singapore, and Italy, with 48 projects in total. The UAE, especially Dubai, stands out for its rapid growth and innovation. Over the years, I’ve seen this city evolve into a hub for talented entrepreneurs and global brands, which is why we believe it’s the perfect place to accelerate our businesses. With its world-class infrastructure, 24-hour operations, and diverse international community, Dubai enables projects to grow faster than anywhere else. This aligns perfectly with our mission to introduce the latest technology, top-quality products, and services that reflect Dubai’s forward-thinking vision.

With qTest and Project V, how is Freedom International Group contributing to the global wellness movement, and what makes these offerings unique for the UAE market?

Our wellness ecosystem is designed to improve the quality of life and longevity, aligning with the UAE’s National Agenda, which prioritizes healthcare and innovation. qTest, developed by Professor Torello Lotti, offers a groundbreaking diagnostic tool to assess metabolic balance using a unique algorithm that analyzes oxidation levels and pH in saliva. This empowers users to understand their body’s needs and make informed decisions on diet and supplements.

With Project V, we offer 40 nutraceuticals focused on health, beauty, and active longevity, making wellness a fashionable and essential lifestyle. Through our other brands like Coffeecell and Cyberorange, we promote healthy, natural alternatives to traditional energy drinks and supplements, emphasizing sustainability and proper nutrition.

What is next for Freedom International Group in Dubai?

We’re excited to introduce Firstline, an innovative marketing app that helps businesses improve their customer engagement by paying only for results. The app allows restaurants to optimize bookings and drive sales through smart incentives and social media integration. Our preliminary tests indicate a 23% increase in customer spending. Firstline is a unique, performance-based model that allows businesses to increase revenue while ensuring a fair return on investment. It’s tailored for Dubai’s high-end dining scene, where social media influence plays a key role in consumer choices.