#INTERVIEW: SENSAI TOTAL FINISH: Redefining Radiance in Powder Foundation
To delve deeper into the inspiration and vision behind this groundbreaking launch, L’Officiel Arabia speaks with the Director of Brand Operations at SENSAI, Mr Junichi Uko. From the philosophy of Japanese artistry to the commitment to sustainability, Uko shares insights into what makes the TOTAL FINISH Powder Foundation a true masterpiece in the world of luxury beauty.
Delna Mistry Anand: What inspired Sensai to introduce the Total Finish Powder to the Middle Eastern market, and how does it cater specifically to the beauty preferences of the region?
Junichi Uko: SENSAI introduced the TOTAL FINISH Powder Foundation to the Middle Eastern market to meet the region's demand for high-quality beauty products that offer a natural, radiant finish. This foundation provides a silky-soft, lightweight feel, allowing the skin to breathe while delivering a naturally healthy glow.
Sensai is renowned for its fusion of Japanese tradition and advanced technology. How does the Total Finish Powder embody this philosophy, and what makes it stand out from other powders on the market?
SENSAI's TOTAL FINISH Powder Foundation exemplifies the brand's philosophy of merging Japanese tradition with advanced technology. This fusion is evident in several key aspects of the product, mainly the Creamy Fusion Formula which is an exquisite formulation that features an expert blend of specially treated powders that offer the look and feel of fine silk.
Ultra-Fitting Fine Powder: Sourced from the mountains of Japan, this naturally derived powder is renowned for its fineness and purity. It undergoes meticulous refinement under controlled conditions, reflecting the precision of Japanese craftsmanship. This process ensures excellent adhesion to the skin, providing a seamless, silk-like glow that is unparalleled.
Silky Powder Coating: The powders are treated with amino acids and blended with plant-derived oils, resulting in a creamy smoothness that glides evenly onto the skin. This treatment ensures moisturizing comfort and a non-powdery finish, embodying the Japanese emphasis on harmonious balance and attention to detail.
Commitment to Sustainability: In line with traditional Japanese values of respect for nature, SENSAI has incorporated sustainable practices into the product's design. The refill container is made from recycled PET, and the outer carton consists of FSC®-certified material, partially containing bagasse, a non-wood fibrous material recycled from sugarcane waste.
These elements distinguish the TOTAL FINISH Powder Foundation from other products on the market, offering a unique blend of traditional Japanese craftsmanship and modern skincare technology.
With the Middle East's warm climate and diverse skin tones, how does the Total Finish Powder ensure long-lasting, flawless coverage for women across the region?
SENSAI's TOTAL FINISH Powder Foundation is meticulously designed to provide long-lasting, flawless coverage, particularly suited for the Middle East's warm climate and diverse skin tones. Key features include:
Breathable Coverage with Moisturizing Comfort: The foundation's silky-soft, lightweight formula allows the skin to breathe, offering a sensation of hydrated comfort. This ensures that the makeup remains comfortable and non-cakey, even in warmer climates.
Diverse Shade Range: TOTAL FINISH is available in a comprehensive range of shades, including: TF101 PEARL BEIGE, TF102 SOFT IVORY, TF103 WARM BEIGE, TF202 SOFT BEIGE, TF203 NATURAL BEIGE and TF204 ALMOND BEIGE.
This variety ensures that women across the region can find a shade that matches their unique skin tone, enhancing the foundation's natural, flawless finish.
By combining these features, SENSAI's TOTAL FINISH Powder Foundation delivers enduring, impeccable coverage tailored to the specific needs of women in the Middle East.
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