Innovative spirit, curiosity and strong artisan traditions are the tangible signs of the brand’s values that pervade the entire manufacturing process, from creation to shop floor.
FALL/WINTER 2020 PRADA EYEWEAR COLLECTION - WOMEN
Prada continues its quest for essentiality in the new Fall/Winter 2020 Prada Eyewear collection: the contrasting aspects of femininity are reflected in the composition of contradictory elements, while essential geometries are combined with imposing details.
The Prada Decode special collection is back in the spotlight with new styles, where the original design is reinterpreted with a minimalist and linear flair, recounting a new concept of contemporary femininity.
The Prada Monochrome special collection features a new design personalised by the exclusive tone-on-tone Prada Lettering logo applied onto the temples, in perfect harmony with the House’s accessories. Increasingly sophisticated, the new glasses are characterised by unique metal details contrasting with the bold frames.
The iconic Prada Cinéma collection makes a comeback with an elegant model blending sinuous and feminine shapes with fine detailing.
FALL/WINTER 2020 PRADA EYEWEAR COLLECTION - MEN
For Fall/Winter 2020, the new Prada Men’s eyewear collection plays with skilfully crafted metal constructions and extreme geometric shapes.
The FW20 fashion show glasses are all about a progressive design. Contrasting pop colours reflect the show’s stylistic codes, and unusual nuances highlight the sharp lines and three-dimensional effects defining the frames.
The new Prada Game collection reinterprets iconic styles from the past, creating new and elegant versions with slim profiles, while retro accents are modernised by the contemporary touch of the double bridge.