Ithara.ae and Kempinski Central Avenue Dubai Launch Luxury Spa Gifting Experiences

Dubai’s gifting landscape is evolving. This festive season, experience-focused gift giving takes centre stage as local platform Ithara.ae partners with luxury destination Kempinski Central Avenue Dubai to introduce a curated collection of spa experiences. The move underscores a shift away from material presents toward thoughtful, memorable indulgences.

For Ithara.ae, this collaboration is a milestone in its mission to democratise five-star lifestyle offerings for residents, not just tourists. With this launch, the brand expands its premium hospitality portfolio just in time for the gifting season, transforming the “luxury stay” into a “luxury gift”. The partnership offers the feeling of an urban retreat through treatments delivered at the hotel’s Senses Spa, conveniently located within the high-end surroundings of The Dubai Mall.

Among the new offerings are three distinct packages crafted for different needs: the “Mom-to-Be Massage” (60 minutes) designed for expectant mothers eager for safe relaxation; a “Bespoke Spa Experience” (75 minutes) tailored in face and body by in-house therapists; and the pinnacle “24K Gold Wellness Ritual” (120 minutes), which combines full-body and facial treatments using luxury ingredients and expert technique to deliver head-to-toe radiance. Each option can be gifted via e-voucher or presented in Ithara’s signature gift box, offering flexibility in how the recipient receives the experience.

The games-change here is the framing of premium hospitality as a gifting category — not simply a stay or a product, but an elevated moment of wellness wrapped in presentation and choice. “As the festive season approaches, people are looking for gifts that feel more meaningful, thoughtful experiences they can share or enjoy themselves,” says Anna Krejca, co-founder of Ithara.ae. Through this partnership, the brand enables customers to “gift the feeling of a five-star escape, without ever leaving the city.”

From Kempinski’s side, the collaboration aligns with the hotel’s positioning as a gateway to luxury lifestyle experiences in Dubai’s premium retail and leisure environment. The spa, set within one of the city’s landmark hospitality venues, delivers the ambience, expertise and setting one expects from an upscale resort — but repurposed as a gift-able experience for local residents.

The result is a trifecta of timing (holiday season), format (gift vouchers) and destination (luxury urban hotel spa) that taps into current consumer behaviours around wellness, self-care and experience-oriented spending. For those seeking a gift that extends beyond the box and into memory, this offering delivers. As this partnership shows, the future of gifting in the region may well lie not in objects, but in moments.

For details and to explore the full range of spa-gifting experiences, visit ithara.ae.