LOUIS VUITTON Spring-Summer 2024 Men’s Collection by Pharrell Williams

In his first proposal for the Maison, Men’s Creative Director Pharrell Williams looks to the sun as a universal source of life: a radiance that energises, heals and unifies humans across cultures and creeds.

The Pont Neuf embodies a metaphorical bridge between Virginia and Paris. The memory of Princess Anne High School is epitomised in savoir-faire takes on the varsity jacket.

LVERS is a state of mind: warmth, wellbeing, and welcome-ness. It is the culture of a global community connected by an appreciation for the core values of the Maison.

Damoflage splices the heritage Damier pattern of Louis Vuitton with camouflage in a reflection of two domains of style, paying tribute to friends in Paris.

An expression of synaesthesia, primary colours invigorate the Damier motif in interpretations from pop to pearls and pied de poule, and an 8-bit Atari pixel edition by ET Artist.

The attitude of the dandy cuts a loosely autobiographical tailored silhouette adapted in a contemporary approach to suiting and encrusted with pearls and crystals.

A desire for comfort is captured in magnified shearling slippers in Monogram intarsia, their outsole embossed with a bear’s footprint, created to leave an impression.

The prized Louis Vuitton trunk materialises in Monogram copper, a healing element essential to all living organisms, known to transform in the light of the sun.

Made for focus, sunglasses with caps crafted in the image of camera lenses invite the wearer to see the world through primary colour-tinted glasses.

Artworks made by the American artist Henry Taylor, depicting figures who have been a part of the artist’s life, are featured as micro embroideries on tailoring and denim as well as accessories.

A new adaptation of the Louis Vuitton Speedy bag conjures the attitude and hustle mentality of Canal Street in an everyday icon conceived for every walk of life.

The soundtrack is an original composition: Peace Be Still by Pharrell Williams feat. Lang Lang; Chains & Whips by Clipse; and JOY (Unspeakable) by Voices of Fire feat. Pharrell Williams.

“This moment is dedicated to the giant before me. To our brother in spirit.”