Fashion

LOVEBIRDS "Maybe This Is How We Meet"

Lovebirds has presented its Spring Summer 2024 Collection “Maybe This Is How We Meet”: A sundowner presentation, at the backdrop of a 16th century Jaigarh Fort.
Photo: Courtesy of Lovebirds

Against the stunning backdrop of 16th Century Jaigarh Fort, Lovebirds invites you on a journey guided by the timeless force of love that has always anchored their worldview. This time, they’ve collaborated with “The Palace Atelier” to bring you a truly immersive experience as Princess Gauravi unveils the newly-redeveloped museum and concept store within the City Palace, Jaipur complex—an endeavour set to redefine retail in the Pink City.

Photos: Courtesy of Lovebirds

This collection stands as a testament to Jaipur’s enduring heritage and artistry that withstands the sands of time. It's a harmonious blend of the old and the new, where global design beautifully intertwines with local wisdom. Drawing inspiration from architecture, geometry, and clean lines—an integral part of Lovebirds’s aesthetics, in this collection, you’ll see many worlds collide. You'll discover subtle nods to the tones of the Pink City, geometric lines, and limestone finishes reminiscent of the Araish that graces the mosaic architectural details found in the narrow lanes of Jaipur.

Photos: Courtesy of Lovebirds

Handwoven mastery in linen, cotton, and intricate kantha details collaborates with a dynamic interplay of stripes, checks, and the allure of embossed floral embroidery. The silhouettes, shaped by silk organza and taffeta silk, effortlessly radiate instant desirability. A pinnacle feature takes center stage with the introduction of laser-cut suiting, underscoring a dedicated push towards artisan-driven, modern, and minimal designs. The collection strategically centers on monotones, subtly punctuated with colourful hues into unforeseen shapes and whimsical silhouettes .In the realm of the finest fabrics, each hand woven garment becomes a bearer of joy and optimism.

Photos: Courtesy of Lovebirds
Photos: Courtesy of Lovebirds

This exclusive collection will be available solely at the Palace Atelier and Lovebirds flagship stores. Globally, you can find this collection at renowned stockists such as Neiman Marcus in the US, Matches online, Harvey Nichols in the UK, Liberty in the UK, Ounass online, David Jones in Australia, Beams in Japan, and more.

Photos: Courtesy of Lovebirds

Photos: Courtesy of Lovebirds

Intuitive to their design language, the couple now explores a realm where design meets art & culture– something that is very peculiar to this collection & the show. It heavily featured “points of intersections”, installations where different worlds could collide. Having imagined a world where love is simple & connections are organic, they transformed a 16th-century fort into an immersive space for their sundowner presentation titled "Maybe This Is How We Meet”.