Leem launches SS20 Collection

March 2020 sees Saudi Arabia's timeless modern fashion house, Leem, launch its effortless SS20 collection in all stores throughout the Middle East. Distinguished by its stylish and affordable pieces designed for today's fashion-conscious woman, Leem continues to redefine modest wear with global appeal.

This season, Leem nods to the 90s, focusing on powerful looks in eye-popping shapes, including maxi volumes combined with softly draped fabrics for a flattering silhouette, puffed sleeves, frills, metallics, lacework and tie-dye.

The kaftans and dresses reign supreme this spring-summer and are the essential statements for the season’s wardrobe. Calling to attention are also sophisticated bottoms and tops embellished in hollow out lace, glitter, sequin embroidery, metal accessories, embellished fringes, positional sequins and prints. And for those who dare, the collection’s outerwear pieces and abayas add a twist with a polished yet youthful aesthetic.

The collection is curated in soft and neutral tones, synonymous with Leem, including blush, lavender mouse, vanilla, teal, shell and white. Juxtaposing the tranquil palette, SS20 adds to the mix statement colours of yellow, coral, cobalt, fuchsia and raspberry alongside a spectrum of jewel tones with a touch of metallic.

Neutrals and Nudes

Into The Blues


The Kaftan Effect


Specialising in essential staples with an air of luxe that form the building blocks of any modest wardrobe, Leem's stylish silhouettes mark the intersection of conservative fit and modern flair. This season cotton qualities with satin finishing, mixed yarns with spandex and flowing fabrics such as silk ensure maximum comfort and softness, alongside a light and soft quality, perfect for the warmer months.


The SS20 aesthetic also lends itself to head-to-toe experimentation, presenting stylish accessories including an array of turbans, rope belts for cinching, statement earrings, head scarf pins, hats and brooch accessories. To style them for this season, simply choose a standout hue to pave the way for an effortless expression of chic discretion.

Since the brand’s inception in 2018, Leem continues to earn a loyal modest fashion following globally, elevating the fashion quotient of its all-inclusive clientele-base, whether they choose to conceal for culture or as a personal preference of style. Leem continues to expand brick and mortar steadily across the Middle East with seven store locations, and a brand new e-commerce platform set to launch later this year.

Customers are now able to shop Leem’s SS20collection via WhatsApp through this designated link