Legacy Reborn: The New Chapter of Rasasi Perfumes 1979
Founded in 1979 by visionary entrepreneur Abdul Razzak Kalsekar, Rasasi began in the heart of Dubai’s Deira souks, where perfume bottles glimmered and glowed with the fragrances of oud, amber and saffron. Over the decades, the house grew into a symbol of Emirati craftsmanship, mastering a mix of traditional Arabian perfumery and modern sophistication.
Today, under the leadership of Chairman Mr. Saleem Kalsekar, CEO Mr. Omeir Kalsekar, and Chief Marketing Officer Mr. Talha Kalsekar, the newly launched Rasasi Perfumes 1979 carries forward this legacy. The brand’s evolution, aptly titled “Legacy Reborn” blends bold innovation with time-honoured craftsmanship, creating distinctive oriental and occidental fragrances that celebrate both past and future.
Rasasi’s story is one of family devotion and enduring artistry. “From the very beginning, I’ve had the privilege of building Rasasi alongside my respected father and my five brothers. Over the past 45 years, we have dedicated ourselves to shaping this family business with passion and perseverance. Today, I am deeply proud and excited to see my sons carry this legacy forward, infusing it with new energy and vision to take Rasasi into its next chapter with Rasasi Perfumes 1979,” says Mr. Saleem Kalsekar.
Each fragrance crafted by Rasasi Perfumes 1979 is designed not merely as a scent, but as a story. The brand sees perfume as a bridge between emotion, a storied past and identity. Through the use of rare ingredients, from highly concentrated perfume oils to precious bukhoor and agarwood, each creation becomes a sensory reflection of life’s most intimate moments.
From the new Hawas and Shuhrah collections to Bukhoor Jebel Ali and Bukhoor Raquiya, Rasasi Perfumes 1979 stands as a testament to artistry made in the UAE. As it looks to the future, Rasasi Perfumes 1979 remains committed to creating fragrances that inspire, connect, and endure. A legacy reborn, and a story still beautifully unfolding.
