Games allow you to customize your player, one of Lula’s favourite moments when starting a new game. Allowing you to input parts of yourself into the design of the virtual character, similar to when you get ready for the day in reality.
From here she decided to develop her video game characters. With this collection, the label has created three digital universes, each having a set of three characters. Every character has a look, skillset and storyline.
One world represents nature and life on earth. Taking inspiration from the elves of the Lothlórien from Lord Of The Rings, Princess Padme from Star Wars: The Phantom Menace, as well as references to rare beetles and their anatomy.
The second world represents the bio-mechanic and the fusion between flesh and digital. Inspired by Swiss Artist H.R. Giger, as well as The Matrix.
The last world is centred around a hardcore gaming aesthetic, taking inspiration from a favourite anime, Sailor Moon, as well as games such as Mortal Kombat and Dead or Alive 3.
The silhouettes and garments within Autumn Winter 2023 allow total freedom of movement. Signature pieces the label is known for such as catsuits and puffer jackets, feature alongside more dramatic structures. Created using power mesh, velvet, PVC, denim, cotton and satins. Some fabrics have been printed digitally and others hand-painted. Every character has an accessory and a prop as part of their skill set. Arcade is a collection that has been built and presented like no other previous LULA LAORA collection.
Whilst creating this collection, Lula listened to Rengoku theme from Demon Slayer, as well as Belgian musician Apashe, who mixes classical and electronic music.
Creative director: Laura Velasco
Shoot coordinator/production: Nina Comer @ninasews
Studio manager: Caitlin Baverstock @cbavvv
Design assistant/ illustrator: Annabel Stewart @abel_studio
Studio interns: Noam Anidjar
Accessories developer: Nora Mehenni
Jewellery: Winter House @winterhouse__
Photographer: Kim Lang @kimlangstudio
DOP: Maxence Ewers @maxenceewers
1st AC: Filip Adamczweski
Gaffer: Massimo Filippi
Spark: Mary Kalecinska
VFX team: Axio
Digital artist (worlds): Andrew Totah @andrewtotah
Makeup artist: Chantal Amari @amarichantalmua
Hair stylist: Jenny Green @jennifer_misanthopez_looks
Nail Artist: Suki @suki_nailz
Special thanks to our drinks sponsors Dead Man’s Fingers and DRTY.