LumiCity by Valmont: Your Ultimate Beauty Filter

Since 2022, Valmont has provided a luminous solution for dull complexions with its Luminosity range. Four products with addictive textures inspired by the Swiss Alps that enhance both the complexion and skin texture. Starting in 2024, the Luminosity collection—already a must-have for all city dwellers in search of nature—will be enriched with a modern and essential creation.

The new LumiCity SPF 50 in 30mL is a daily treatment that both protects and boosts the skin’s radiance. This delightfully melting cream offers protection against UVA and UVB rays, revealing the skin’s radiance thanks to its meticulously selected active ingredients. Protecting your skin daily, even in the city, has become an essential gesture for preventing skin aging and maintaining healthy skin. LumiCity is the new Swiss nature concentrate for enjoying the city in beauty.

LumiCity: PROTECTION, PLEASURE, EFFECTIVENESS

The brilliance of LumiCity lies in its high-performance and sensory formulation:

• High UV protection with reinforced UVA protection: UVB factor 50 – UVA protection PA++++ Thanks to the combination of 5 organic filters and 1 mineral filter, LumiCity is an effective shield against UVA and UVB rays.

• An enjoyable texture: Forget thick, sticky protection creams that turn daily application into a real chore. Upon contact with the skin, LumiCity transforms into an invisible, melting veil that leaves no white traces or unsightly shine.

• Glow activation: True to the core of the Luminosity formula, LumiCity is rich in plant concentrates and cellular extracts that stimulate the complexion’s radiance.

Light born from plans, Swiss Phyto-Complex, a bouquet of radiance!

The best of Switzerland’s alpine nature, the Swiss Phyto-Complex is made up of seven plants that grow at various altitudes, a green gift that makes for phenomenal potency. Perfectly preserved parcels ranging from 800 to 1,500 meters, fresh mountain air and pristine glacier water offer the ideal conditions for these plants to prosper and develop high volumes of active ingredients.

Everything is orchestrated to ensure that this living herbarium provides the skin with its full radiance potential. From organic and sustainable agricultural practices to painstaking manual harvesting, not to mention delicate extraction by means of organic solvents, the Swiss Phyto Complex is a genuine burst of radiance. Melissa, Peppermint, Achillea Millefolium, Alchemilla, Veronica officinalis, Mallow, Primerose. Each of these seven plants is well known in pharmaceutical science for its beneficial effects on the skin. Brought together in a cocktail, they are proven to remedy imperfections and unify the complexion.

White Mulberry, roots of lights:

The ancestral secret behind Japanese women’s immaculate complexion, white mulberry has been prized since Antiquity for its incomparable effectiveness. Two types of white mulberry extracts were selected for Luminosity.

An extract of conventionally cultivated soil-based roots imbues the complexion with newfound purity, while an extract of aeroponically grown roots offers even more potency and a higher concentration of coveted active ingredients. To cite just one example, these suspended roots contain 2,000% more flavonoids. This exceptionally rich extract smooths the skin, allowing it to perfectly reflect light.

LumiCity SPF50 - The daily UV shield that enhances radiance, is light and made for the city:

With LumiCity, discover a new hybrid treatment that creates and protects light. This virtuosic cream provides everything the skin needs to survive city life: just the right amount of hydration for comfort, high protection against harmful UV rays, and skin glow activation that unveils a radiant complexion.

Applied alone after a serum, or on top of a day cream, LumiCity infuses the skin with energizing ginseng, antioxidant Triple DNA, and radiance-revealing plants. Its rich texture surprisingly—almost magically—transforms into an imperceptible veil with a velvety finish.

Skin is +18.7%* better hydrated for 12 hours. Complexion is fresher with +19.3%** lighter

“In 2022, I introduced Luminosity, the light creator range, for a radiant no-filter complexion… Today, it’s quite the opposite! I invite our beauty addicts to discover LumiCity, the ultimate beauty filter.  I’m not talking about a new trendy social media filter used to distort the face’s appearance. LumiCity is very much real! It’s the latest Valmont treatment that filters UV rays and enhances the radiance of the complexion. With a high protection factor of 50 against UVB and UVA, and an ingenious formulation sourced in the Swiss Alps, this day treatment is both comprehensive and addictive. This new modern and sensory go-to is designed for urban women with a hectic lifestyle, exposed to environmental stress daily.” - Sophie Vann Guillon CEO of Valmont