Fashion Weeks

#MFW: La DoubleJ “Rebirth Yourself” Fall Winter 24

An ode to the renewing and transformative power of the Renaissance era, La DoubleJ’s Fall ’24 collection is a celebration of Italian craft at its finest, a “Love Blast” of rich textures, refined silhouettes and intricate embroideries.
Photo by Amina Marazzi Gandolfi | Courtesy of La DoubleJ

Pillared by patterns imprinted in ancient symbolism and sacred geometry inspired by this period of enlightenment, this season’s palette marks a shift for the Milan-based brand toward a subtle and sophisticated color scheme of dusty rose, deep bordeaux, and dreamy creams. In these hyper-feminine hues, each piece is intended to slip seamlessly into one’s wardrobe, offering its global community of women limitless opportunities to play, personalize and elevate the everyday.

“Just as I am constantly rebirthing myself, so too is La DoubleJ. This collection sees us reborn through the lens of Italy’s most historically creative and innovative eras, twisted into new silhouettes in a very modern way.” - J.J. Martin, Founder

Welcome to the Raise Your Vibration Renaissance Station.


From details discovered on the ceiling of the Uffizi to iconic emblems of the Medici family, the patterns that pepper these striking new silhouettes are infused with the majesty and mysticism of the Renaissance. The “Gryphos” print, a reimagination of the legendary half-fish, half-horse hybrid said to symbolize power and prestige, reflects the influence of the Grotesque during the period, an invitation to contemplate the ephemeral nature of existence. The romantic “Rosette” pattern was inspired by the tiny roses embroidered across a Renaissance woman’s garment to enhance her sensuality. And the in-house designed “placée” or hand-placed prints, host intricate symbols of the heavens and the earth – guardian angels, flowers, seashells, constellations – a nod to the revolutionary shift in perspective that elevated the human to the level of cosmic divinity. The tactile textures, embellishments, and elaborate flourishes woven throughout pay homage to the ornamentality and plentitude of Renaissance fashion, a celebration of abundance, revelry and self-expression.


Relaxed refinement is the spirit this season, which sees the launch of stunning new evening silhouettes like the floor-skimming Diva Dress and the figure-hugging Nymph Dress for a sophisticated, modern spin on autumn occasion wear. Best-selling styles like the Foulard Shirt, the Long Camerino Dress and the 24/7 Pants arrive in rich, romantic fabrications like Italian brocade and jacquards, laser patterned soft velvets and intricate laces, often adorned with pearl accents or gem-like embellishments. The iconic Swing family welcomes new, amplified iterations of the brand’s first-ever silhouette like the Super Swing Mini which arrives hand-embroidered in the Renaissance-inspired “Banquet” print, and the Clingy Swing, a more sensual, figure-hugging style that celebrates the female form. With elevating the everyday as its undertaking, La DoubleJ delivers a flock of elegant and versatile day-to-night looks, including new dresses like the vampy Vaudeville and the romantic Cherubs Knit Dress, alongside new suiting silhouettes like the tailored Kelly Jacket and pleated Kelly Skirt. Mini styles also make a major impact this season, like the embroidered Ella Mini Dress and the knit Portrait Mini Skirt adorned with chunky braids, made for layering with your seasonal staples to your desired level of luxury. This fall line also sees the addition of more solid and two-tone pieces than ever before, like the Lacey Visconti Dress in black and the Everywhere Shirt in crisp white cotton, as part of the brand’s ever-expanding fleet of elevated, seasonless staples.


Intent on wrapping our clients in joy from head to toe, this season’s accessories are just as opulent as their ready-to-wear counterparts. Statement jewels like the regal, star-like Corsini Earrings join soft accents like the hand-embroidered Caterina Belt and Ella Scarf with pearls, perfect for taking one’s everyday look to the next level. More exquisite accents arrive in the form of new high-vibe hair accessories, like the soft velvet Love Knot or the intricately embroidered jacquard Medici Headband, quite literally the crowning glories of this opulent collection.

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Photos by Amina Marazzi Gandolfi | Courtesy of La DoubleJ