Messika’s 2025 Festive Season in Motion

The new campaign plays out like a cinematic tableau of connection and creativity, capturing the spirit of the 70s, the decade that shaped Valérie Messika and continues to influence her distinctive diamond universe.

Unveiled as part of Messika’s twentieth anniversary, the campaign and its immersive window design mark the culmination of a year dedicated to celebrating the Maison’s pioneering journey. Conceived by Ezra Petronio and brought to life through Oliver Hadlee Pearch’s perceptive lens, the story returns to a familiar yet renewed presence: Kate Moss.

For Messika, Moss has become an integral part of the narrative. After fronting campaigns in 2020 and 2021 and co-creating her own High Jewellery line, she reenters this festive season with a presence that feels both natural and magnetic—someone fully grounded in her own rhythm and aura.

Valérie Messika reflects on this continued collaboration: “From our first campaign to the High Jewellery collection we created together, Kate has always been an inspiration, she is a real muse for me. Her elegance feels instinctive and her spirit is fearless… At this memorable milestone celebrating twenty years of the Maison, reconnecting with Kate and her aura feels essential and meaningful.”

Alongside Moss, Georgia Palmer energies the scene. As both model and DJ, she brings a fluid, expressive quality that gives the campaign its sense of movement. Jordan Barrett adds warmth and presence, turning his energy into connection and creating an atmosphere where every interaction feels genuine.

What resonates most is the authentic friendship shared between Kate, Georgia, and Jordan—a bond rooted in parallel beginnings, with each discovered at fourteen and each now representing their generation in a distinct way. Their dynamic becomes the emotional undercurrent of the entire campaign.

As Valérie Messika shares: “Looking back on twenty years, this campaign feels like a moment of gratitude. It celebrates the light, energy and emotion that have guided Messika since the beginning.”

Ultimately, Messika’s Festive Season 2025 is more than an artistic concept — it is a portrait of shared radiance, where purple meets diamond, gold reflects emotion, and the spirit of celebration moves through every gesture.