Designed to help WFP provide school meals to children in food-insecure regions of the world, Watch Hunger Stop was the fashion brand’s first global philanthropic initiative—and the start of an enduring partnership.
A decade after its launch, Watch Hunger Stop has supported more than 30 million school meals through WFP’s school meals program, an achievement made possible by the extraordinary support and generosity of people all over the world.
This fall, the brand is celebrating the tenth anniversary of Watch Hunger Stop with enormous pride and renewed determination. The campaign kicks off at the UN with a reception co-hosted by the designer and Cindy McCain, WFP’s Executive Director. Halle Berry, who joined Michael in 2013 and 2014 to raise awareness for Watch Hunger Stop, will be in attendance to show her ongoing support.
This year’s Watch Hunger Stop campaign features Halle Berry and Kate Hudson, another early and strong supporter of the Kors initiative, in imagery shot by photographer Cliff Watts. Hudson joined Watch Hunger Stop from 2015 through 2018, before becoming a WFP Goodwill Ambassador herself. Both women have visited WFP-supported communities, with Berry traveling to Nicaragua and Hudson to Cambodia.
“I’m very proud of everything Watch Hunger Stop has accomplished over the past ten years. It’s a reason to celebrate and a challenge to do more,” says designer Michael Kors. “I truly believe that the fight against global hunger is one we can win, and I’m grateful to everyone who has joined our cause over the years—including Halle and Kate. Their compassion and support have been so important in helping us share the message of WFP’s life-changing work.”
"WFP can’t stop hunger alone – we need strong, committed partners to join us in this fight," says WFP's Executive Director Cindy McCain. "We are thrilled to have such a long-standing ally in Michael Kors. For the last ten years, we’ve shared our vision of a hunger-free world and together, we’ll continue to give children the chance of a better tomorrow."
For the tenth anniversary, Berry and Hudson are pictured wearing a special-edition watch, a nod to the very first Watch Hunger Stop product, as well as an organic cotton T-shirt. The Watch Hunger Stop collection also includes a recycled canvas tote. The tote and T-shirt were designed in collaboration with creative agency Sang Bleu. Based in New York and led by creative director and tattoo artist Maxime Plescia-Büchi, Sang Bleu is known for its collaborations with luxury brands and media as well as for Plescia-Büchi’s geometric design sensibility. For this collaboration, he brought his signature touch to a futuristic graphic that features a globe in the shape of a heart. The heart symbol—indicating Michael’s belief that “food is love”—has often been a part of Watch Hunger Stop designs, and the bright, optimistic blue is WFP’s identifying color.
“At Sang Bleu, we are thoughtful about what we put out in the world,” says Plescia-Büchi. “When we talked with the team at Michael Kors about Watch Hunger Stop, the collaboration made sense. Optimism can feel radical right now, but it’s at the core of the Michael Kors brand. Watch Hunger Stop offers optimism that is more than just escapism, and I wanted our design to be a celebration of the community it takes to build a better future.”
The Watch Hunger Stop 2023 watch, T-shirt and tote was launched on October 1, 2023. The special-edition watch ($325) features a blue face with a tonal globe design, while the back is engraved with Michael’s signature and the line “10 Years And Counting” to acknowledge the brand’s commitment to continuing its partnership with WFP. A white, 100% organic cotton T-shirt ($40) and a tote made from recycled canvas ($98) feature the same blue heart graphic and the WFP logo. Michael Kors will donate 100 meals to WFP for the sale of each T-shirt and the equivalent of 216 meals for the sale of each tote. Two hundred meals will be donated for each watch sold.* The brand looks forward with pride and optimism to achieving WFP’s goal of Zero Hunger.