We all recognize the importance of cultivating healthy habits—whether it’s committing to regular exercise, making mindful choices about what we eat, or practicing daily self-care routines. These micro-habits have a profound impact on our overall well-being. So why not extend this approach to our shopping habits as well? In an era where mindful living is most necessary in order to achieve a sense of personal wellbeing, it’s time we apply the same thoughtful consideration to our wardrobes. Shopping with intention not only elevates our personal style but can also positively influence our mental and emotional well-being.
Delna Mistry Anand speaks with seasoned Personal Identity Coach Carina Harvey to explore the concept of mindful shopping. While consumerism is driven by impulse and instant gratification, Carina sheds light on adopting mindful shopping practices; from avoiding the pitfalls of 'panic purchases' to creating a healthier relationship with fashion.
Carina, what exactly is mindful shopping and is it really possible to achieve?
Mindful shopping is all about making more intentional, thoughtful choices when it comes to what we buy. It's about considering how a purchase will make us feel in the long run, rather than just in the moment. When we buy something impulsively-whether out of panic or simply because we're having a bad day-it often leads to regret. The key is to take your time, plan ahead, and think about how the item fits into your wardrobe and your life. This approach not only helps avoid regretful purchases but also contributes to your overall mental well-being.
You've talked about 'panic purchasing,' an uncomfortable - but common experience for many. Why is this hurting us?
A panic purchase is something we've all experienced at one point or another. Imagine you've got an important event coming up, and after spending hours shopping, you haven't found anything. As time runs out, you start feeling the pressure and end up buying something that's not quite right, but you settle for it anyway. You might wear it once, but chances are, you'll feel uncomfortable and never reach for it again. These purchases often end up collecting dust in the back of your wardrobe, and the feeling of unease lingers whenever you see them.
The psychology behind this is fascinating
When we buy something, we really aren’t sure about or fundamentally dislike, the obvious outcome is that we choose not to wear it. However, did you know there’s also a deeper psychological impact that happens to you?
Negative connotation
If, like in the first scenario, you chose to wear your purchase and spent the day feeling uncomfortable in it. Chances are you’ll always look at that item and all those thoughts of awkwardness will come flooding back.
Guilt
Whether you have worn or never worn an item, every time you look at it, it may bring bout feelings of guilt associated with what now appears to be a pointless purchase. The worst news is that the higher the item cost, the deeper the guilt…
Self-deprecation
The more often this cycle is repeated the increase in the occurrence of the emotions associated with the idea of shopping and a higher number of unwanted clothes in your wardrobe. This increases the likelihood of a bad relationship with your styling i.e. telling yourself that you cannot style yourself effectively. If you tell yourself this, then this will be your outcome and the result, is a self-fulfilling prophecy.
How can we break free from this cycle?
There are several ways to avoid this. First, try to plan in advance. If you know you've got an event coming up, give yourself plenty of time to find something you truly love. That way, you avoid making a rushed decision. Second, always consider what's already in your wardrobe. You might not need something brand new-sometimes, you can reinvent an old favorite with a few changes in accessories or styling.
How can we change our shopping habits for the better?
There are a few steps I always recommend.
1. Plan in advance
Try to leave as much time as possible ahead of any event you need a new outfit for. Chances are we may not always be successful in every shopping trip we make. Maybe there’s nothing we like, not the right sizing in stock etc. The more time you have, the ability there is to look elsewhere and avoid the ‘panic purchase’.
2. Consider if you have a back-up before shopping
Is there something in your wardrobe that will suffice if you can’t find something new? Sometimes it’s not always obvious. Look at the pieces you’ve worn before and love. Then consider how you can accessorize differently and wear your hair differently. You’d be surprised it can feel like a totally new outfit!
3. Can you rent?
Yes, sustainable shopping rocks and we’re all talking about it. As a result, there are SO many rental outlets popping up. The best bit? You can often find pieces owned by well-known individuals. Now how about that for a conversation starter?
4. Shop with intention
If you must go shop, then consider what you’re looking for. It doesn’t have to be exact, but you should have criteria in mind in terms of fit and colour options. If it doesn’t fit these conditions, or simply if you are not sure, then it’s out.
5. Have fun!
Remember there should be no stress involved! Styling is such an exciting and enjoyable practice, however only if you take the pressure off yourself. Relax into your styling and watch how your thoughts and habits will change…
How does mindful shopping tie into overall well-being?
Just like how we cultivate healthier habits in areas like fitness or nutrition, shopping mindfully can create a positive ripple effect on our mental well-being. When we approach shopping with intention, we feel more in control, less overwhelmed, and more aligned with our personal style. Over time, this can contribute to a more positive self-image and a healthier relationship with fashion. The key is to focus on quality over quantity and to feel empowered in your choices.
www.carinaharvey.com
@carinaharveyofficial
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