Gathering over 120 designers from around the world, this event transcends borders, showcasing talent from not only Russia but also vibrant fashion hubs like Brazil, Indonesia, China, India, and beyond. More than just a runway spectacle, MFW represents a convergence of global creativity and emerging markets.
In recent years, Moscow has emerged as a launching pad for rising designers, witnessing an impressive 10-15% annual growth in its fashion sector. For international labels, MFW offers a golden opportunity to introduce their latest collections and forge vital connections in the Russian market. With coverage spanning over 50 countries, including key markets in Europe and the Americas, MFW's influence extends far and wide, reaching fashion enthusiasts worldwide through various digital platforms.
This year's extravaganza unfolds across two iconic venues: the prestigious 'Manege,' nestled close to historical landmarks such as the Kremlin and Red Square, and the internationally renowned RUSSIA EXPO at the architecturally striking VDNH.
The event's kickoff was a star-studded affair, drawing the attention of both media and the public alike. International luminaries, including Italian film icon Ornella Muti and Chinese actress Lily Ji, graced the front rows, adding glamour to the runway. Muti's daughter, Naike Rivelli, captivated audiences as she strutted down the catwalk for Russian brand Maison ESVE, while Ji brought a touch of heritage with her collection of traditional vintage Chinese dresses.