Launching 6 July, Gone Surfin’, features 15 brands with 171 exclusive pieces of clothing, shoes, accessories and lifestyle items from ahnah, Birdwell, Faherty, Go Barefoot, James Perse, Miansai, Mollusk, Noon Goons, Outerknown, Peyote Bird, Pilgrim Surf + Supply, Reyn Spooner, Saturdays NYC, Sonic Editions, and The Elder Statesman. The series of capsules are rounded out with a curated selection of natural skin care product from Salt & Stone, as well as Mr Laird Hamilton’s book, Fuel Up.
Each collaborator has tapped into their own unique take on the surfer style and spirit, and together, they comprise MR PORTER’s nod to the ritualistic sport and defining subculture.
“In our celebration of surf culture, we collaborated with an expansive and defining group of surf-minded partners, each with their own unique voice, history and engagement with the surfing lifestyle. The collection is wide-ranging and the appeal is universal; both for our customers who are surf zealots through to those whole like to embrace the casual style.”
Mr Sam Kershaw, Buying Director, MR PORTER
MR PORTER will launch Gone Surfin’ with a global creative campaign featuring South African surfer Mr Mikey February. MR PORTER will also launch a series of dedicated editorial and social content across our online magazine The Journal and social media platforms.
The collection features standout pieces from each of the brands, including