Nadine Nassib Njeim has shaped beauty standards across the Arab world, and today, her brand, Nadine Njeim Beauty, enters a new chapter with its launch on Ounass, the Middle East’s destination for elevated luxury. A label built on authenticity and intimate connection, Nadine Njeim Beauty has a strong, devoted community across the UAE, Saudi Arabia, Kuwait and Qatar. Taking the brand to Ounass simply places its most-loved products, the Allure Velvet Glow Blush Cream, Glow Satin Illuminator and Velvet Couture Lipsticks, at the fingertips of the women who shaped its success.
“Our GCC community has been part of our story from the very beginning,” Nadine says. “Bringing our collections to Ounass allows us to deepen that connection and deliver the quality and intention our brand stands for.”
The rise of Nadine Njeim Beauty is remarkable but not surprising. From day one, the brand has stood firm on values that matter to today’s consumer: clean, vegan, cruelty-free formulations paired with sophisticated performance and design. It is regional, but its standards align with the world’s best.
The move to Ounass reflects a wider shift in the GCC’s beauty landscape, one where homegrown brands sit confidently beside global names, offering something that feels both luxurious and deeply personal.
What sets Nadine’s brand apart is the intention behind it; every product carries a message of empowerment and self-expression. The colours, textures and finishes are crafted to affirm and to remind women that beauty begins with how they feel in their own skin. “Every product we create carries a message of empowerment,” she says. “It’s about how you show up in the world.”
With the Ounass launch, Nadine Njeim Beauty steps even closer to the women who admire it most, offering a seamless, luxury retail experience that mirrors the elegance of the brand itself.
www.nadinenjeim.com | @nadine.njeim.beauty
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