Netflix and Lacoste are creatively coming together to release a new collection celebrating some of the extraordinary universes of our most beloved shows including Stranger Things, Bridgerton, Lupin, Money Heist, The Witcher, Sex Education, Shadow & Bone and Elite.
Starting 12 April, the iconic Lacoste clothing — whether polos, sweatshirts, tracksuits and more — have been reimagined from the Upside Down to Las Encinas highschool with the Lacoste crocodile dawning the costumes from these fan-favorite Netflix shows.
A COLLECTION FOR ALL
Connecting cultures to culture. Netflix has given another brand carte blanche to work with the codes of some of its most renowned shows. Chosen for the values they convey and the diversity of their audiences, the eight shows are Stranger Things, Bridgerton, Lupin, Money Heist, The Witcher, Sex Education, Shadow & Bone and Elite. This collection will delight adventure lovers, romance fans, teen show enthusiasts and fiction aficionados.
"We are delighted with this collaboration which has resulted in a unique encounter between our two worlds and two global references of creativity and innovation, both with an unparalleled power to bring together communities from all walks of life. The collection born from our collaboration is the embodiment of this powerful encounter, of our respective codes, influences and know-how", says Catherine Spindler, Lacoste Deputy CEO.
"We think products can be a powerful medium for storytelling and partnering with Lacoste presents a unique opportunity to blend the worlds of fashion and entertainment," said Josh Simon, VP, Consumer Products, Netflix. "This collection is a compelling and creative way for fans to express their love for our stories and characters."
A COLLECTION OF ICONS
The iconic, genderless clothing of Lacoste has been revisited according to the universe of the eight shows. Polos, caps, sweatshirts and tracksuits are part of this new wardrobe, halfway between sports and fashion. For the occasion, the crocodile has donned the costumes of the Netflix characters and is embroidered or flocked on all the pieces in the range. For Stranger Things, his face changes into that of the fascinating Demogorgon. In a nod to Queen Charlotte from Bridgerton, he wears an oversized wig. Other pieces are adorned with an all-over toile de Jouy-like print, with the disguised crocodiles navigating between the signature graphics of the streaming platform. A must-wear collection giving fans the opportunity to infuse the love of their favorite shows and their favorite clothing brand with their personal style.
FROM THE SMALL SCREEN TO REAL LIFE
As part of the collaboration, videos have been created that feature the crocodile in a world that mixes the Lacoste universe with the codes of the various Netflix shows. Dressed in Lacoste x Netflix outfits, these fictitious characters go beyond the ‘Netflix and chill’ uniform; designed to be worn everywhere, these garments will be showcased at Lacoste stores around the world.