Prada has never been just a fashion house; it has always been a language of paradox and a world where classic elegance meets the avant-garde spirit. Since Prada extended this philosophy into beauty with a global relaunch in 2021, Prada Beauty has risen as one of the most sought-after names in luxury fragrance and cosmetics, translating the house’s intellectual codes into scent and skincare.
Now, that journey has reached Egypt. Prada Beauty has made its long-anticipated debut in the country with a campaign led by the iconic Nelly Karim. Known for her timeless presence and authenticity. Nelly brings the spirit of Paradoxe Eau de Parfum Intense, the star fragrance, to life.
The campaign, anchored by Nelly Karim and centered on the message PRADA Beauty is here, celebrates the power of reinvention, and honours the contradictions within every woman: strength and softness, presence and subtlety, tradition and transformation.
To mark the launch, Prada Beauty rolls out two immersive pop-up experiences this summer. The first opens at Marassi Marina on the North Coast, followed by Cairo Festival City Mall’s Virgin Court. Both are designed as sensorial encounters, spaces that hold a fusion of fashion, fragrance and femininity.
For beauty enthusiasts across Egypt, Paradoxe is available through leading retail partners including Mazaya, Faces, Fortunes/Malak, Colors and Samir William. But this launch is more than just access to a fragrance. It signals the arrival of Prada Beauty as a serious player in the region’s luxury beauty market. And Prada Beauty enters Egypt with a fabulous declaration that Prada Beauty is here to stay.
www.prada-beauty.com | @pradabeauty
.jpg)
