Parfums de Marly Has Opened a Corner of Paris in the Heart of Dubai

A modern showcase that places an accent on experiences and emotion

Courtesy of Parfums de Marly

On November 21^st, French Perfume House, Parfums de Marly, will reopen its doors to a revamped château-inspired boutique at Perfumery & Co in The Dubai Mall, revealing original new decor which blends classicism and audacity, with noble materials and contemporary inspirations. This redesigned space offers an immersive journey through the House's universe and brings to life the vision of its founder, Julien Sprecher. A modern showcase that places an accent on experiences and emotion.

Step into a world of splendour, savoir-faire and boldness, brought to life through the vision of Parfums de Marly’s Founder and Artistic Director, Julien Sprecher. Translating the house’s duality, French architect Hubert de Malherbe designed a unique concept fusing heritage and modernity, channelling the spirit of an 18th-century French château with the atmosphere of a contemporary Parisian apartment. Deconstructed mouldings and Versailles parquet reinterpreted in oak and gold metal marquetry, an interactive olfactorium, and a digitised Château de Marly come together in the luminous space finished in marble. Echoes of the 18th century are featured through the hearth with curved lines reminiscent of Louis XV’s style, finished in black marble and a large antique mirror with gilded wooden frames.

Courtesy of Parfums de Marly

With the artful interiors made to echo the olfactory compositions brimming with noble raw materials and innovation, the boutique and perfumes alike are made to appeal to the senses and emotions, with each customer invited to discover their signature scent. With this in mind, Parfums de Marly has curated a unique and personalised phygital experience focused around four symbolic ingredients which will change with every season, from damascena rose to precious woods.

From the addictive bouquet of Delina, to the ambery, floral elegance of Layton and the refinement of the precious woods in Haltane, Parfums de Marly exquisite collection of signature creations embody the essence of refined splendour. Displayed on a central table which pays homage to the famed French gardens, ceramic stallions invite the visitor on a journey of discovery. These emblematic horses symbolise a unique, noble and indomitable olfactory style.

Unwavering in its commitment to create encounters that shake up the classic codes of perfumery, the new Parfums de Marly boutique will also give special attention to the art of gifting, the culmination of a sensorial journey. Once selected and wrapped, each perfume becomes a sublimely refined gift, going beyond the fragrance trail to impart the Parfums de Marly lifestyle wherever it goes.