GEOX unveils the latest evolution in footwear innovation with the Spherica Plus - a seamless blend of cutting-edge technology and effortless elegance. Fronting the Spring-Summer 2025 campaign is none other than Oscar-winning actress Penélope Cruz, who embodies the brand’s ethos of sophistication, style, and unparalleled comfort. As GEOX’s ambassador for three seasons, Cruz brings a timeless allure to this new collection, redefining everyday luxury—one step at a time.
“We are delighted to write a new chapter in the history of our brand that is perfectly represented by Penélope Cruz with her natural beauty and ability to be both elegant and spontaneous at the same time” comments Mario Moretti Polegato, GEOX’s Chairman. “In our fourth campaign with this delightful actress, we want to strengthen our brand positioning for comfort and style by focusing on the innovative core of Spherica Plus, our best-loved sneaker”.
Conducted in Madrid by Martin Gatti and Christian Hunter, the campaign captures that faultless fusion of comfort and design which defines the brand. Capturing the essence of effortless movement and style, the campaign reveals a story, where Cruz, drawn by a distant melody, follows the notes in search of their source. As the rhythm surrounds her, she finds herself swaying to the music, embodying the lightness and comfort of Spherica Plus with every graceful step.
At the heart of this campaign is breathability, a signature of the GEOX universe, seamlessly blending performance with Italian elegance. More than just a shoe, the Spherica Plus is designed for those who embrace life with energy, balancing fashion with function in a way that complements the demands of modern living.
This striking campaign will unfold across TV, print, billboards, digital platforms, and GEOX flagship stores worldwide, bringing to life the brand’s commitment to style, innovation, and the pleasure of movement.
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