Pert Plus Revamped

Introducing Pert Plus’s newly enhanced daily shampoo and conditioner range for women, now featuring a variety of nine delightful shampoos including Henna & Hibiscus, Coconut & Lemon, and Almond Oil. To beautifully complement the hair wash range, four nourishing conditioners are unveiled - including Honey & Oat, Olive Oil, and Argan Oil. The new shampoos and conditioners are the perfect combination that work together to offer an array of solutions for everyday hair care, addressing everything from deep nourishment to intensive repair.

Pert also announces – Pert Men Plus, an expertly formulated 4-in-1 solution tailored for the hair, face, beard, and body. Available in three invigorating options, Cool Freshness with Mint & Bergamot, Anti dandruff with Clay & Bamboo and Deep Cleansing with Caffeine and Charcoal fragrances.  

Mohamed Eltonsy, Head of Marketing GCC  “Our innovation team at Pert has captured the secrets of nature in our new and improved formulas for women & men. Our Pert Plus daily haircare regimen gives everyone, with every hair type, a simple, hassle-free experience to achieve natural and beautiful hair, so you can get on with what’s important in life with confidence!”

Pert Plus is back and better than ever, unveiling an exciting revamp where ranges are now available across the GCC with a more luxurious look and feel in a mint packaging.

Last week, Pert Plus hosted an exclusive launch event at Shimis Dubai, uniting beauty enthusiasts, influencers, and media representatives for an immersive experience showcasing the new Pert Plus formulas. Guests were treated to a rejuvenating sound healing class that set a relaxing tone for the day, followed by personalized hair styling sessions and engaged with product activations that allowed attendees to experience the benefits of the products firsthand. making the event both enjoyable and informative—a true celebration of Pert Plus’s rebirth!