Prada Couleur Vivante

Harmonies, contrasts, and contradictions: Prada introduces Couleur Vivante, a fine jewelry collection by Miuccia Prada and Raf Simons that reimagines the language of color. Known for challenging convention in fashion, the maison now applies the same philosophy to high jewelry, focusing on gemstones chosen not for rarity alone, but for chromatic power.

Amethyst, aquamarine, madeira citrine, pink morganite, and oro-verde peridot appear in unexpected pairings, creating dichotomies that question traditional notions of luxury. In Prada’s hands, color itself becomes the ultimate expression of value.

The campaign, featuring Maya Hawke, Kim Tae-Ri, and Amanda Gorman, underscores this vision. Shot first in stark monochrome, the portraits are later veiled with translucent shades, as if the faces themselves were jewels. Against this dreamlike backdrop, pieces emerge in their true hues – drop earrings, solitaire rings, line bracelets, rivière necklaces – timeless in form, yet radical in execution.

Floating settings, asymmetries, and deliberate contrasts liberate the stones, giving them an ethereal weightlessness.

Every piece is registered on the Aura Consortium blockchain, offering customers traceability from rough stone to polished gem, accompanied by an independent grading certificate.