Since 1913, Prada has been creating dialogue and questioning conventions, inviting creative experimentation to open new perspectives. Today, that story continues with Prada Paradigme: a fragrance that transcends traditional preconceptions by asking: What if there’s another way?
Made with intention for those shaping their journey via exploration, Prada Paradigme examines the interplay between the inner self and the outer world. Encapsulating a characteristically Prada tension, the result is an artful Ambery Woody signature that is complex in its simplicity, bold in its restraint – and imbued with the brand’s signature avant-garde twist.
PRADA PARADIGME: WHAT IF THERE’S ANOTHER WAY
An augmented anagram of “Prada”, the name Paradigme continues the signature initiated by Paradoxe, serving as an invitation to resist the constraints of conformity and embark upon an adventure of finespun shifts exploring multiple ways of expressing one’s identity. Rejecting stasis in favor of unending motion, experimentation, and individuality, it sidesteps the norm and encourages subtle shifts that open new possibilities. Confidence is redefined as curiosity; strength as finesse, and success as the freedom to create one’s paradigm.
Paradigme: [pa-ruh-dym] noun. A new perspective. A new way of thinking, doing, being.
Staying true to Prada’s commitment to unconstrained creativity, Paradigme is the work of myriad experiences; the culmination of a collaboration between three perfumers renowned for their craftsmanship: Marie Salamagne, Bruno Jovanovic, and Nicolas Bonneville. Born out of dynamic conversations and experimentations, Prada Paradigme redefines masculine perfumery through unexpected compositions.
The layering of notes in a fragrance is traditionally visualized as a pyramid, opening on top notes, followed by the heart and finally the lingering base. In a symbolic echo of the iconic Prada triangle,Paradigme inverts this structure, tracing its composition from the bottom up in what is termed a ‘reverse pyramid’. The result is an unexpected yet highly sophisticated fragrance that rethinks the traditional way to create a fragrance, finding new expression and possibility through an inverted architecture.
“Inverting the conventions of composition to create a ‘reverse pyramid’ allowed the fragrance to unfold uniquely, with base notes emerging first and gradually revealing heart and top notes. This inversion creates a truly captivating and unexpected experience.”
Nicolas Bonneville, Perfumer
TOM HOLLAND, THE EMBODIMENT OF THE PRADA PARADIGM SHIFT
Tom Holland, actor and entrepreneur, embodies the spirit of Prada Paradigme. Since beginning his career at the age of 12 on London’s West End stage, he has gone on to build an extensive filmography, earning widespread critical acclaim, most notably for his performance as Spider-Man, a role he has inhabited since 2016. Holland's influence extends beyond the screen, encompassing entrepreneurial and philanthropic endeavors, including his family-founded charity, The Brother’s Trust.
Humble yet electric, Holland encapsulates the Paradigme man, exuding a quiet confidence that remains unafraid of showing vulnerability and an understated determination that never needs to shout to succeed. Brimming with playful wit, he is a natural entertainer who captures the collective spirit of the zeitgeist while retaining an intrinsically individual magnetism that exists only in the space between outward expectation and internal instincts. Ever the creator of his own narrative; he continues to shape another way.
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